With billions of websites, how do I promote my website to help people find me? This is the question I hear most often from professionals and small business owners. It is a very important question. More than 85% of people looking for a business use internet search. Being found should be a top priority for every business.
Most people who say, “I need to promote my website” think there will be one or two things they need to do once. Website promotion is an ongoing task. It is not enough to be one of the billions of websites or to be one of those that are being promoted. The question should be: How do I promote my website so I can rank in the top ten on the search engines?
A recent study showed that 97% of those who conducted the 61 billion searches performed every month do not click beyond page one. Now that search results include live social search results as well, ranking in the top ten for a keyword is the goal. If you cannot accomplish that, you can buy a sponsored ad that will appear high on the first page.
How Do I Promote My Website for those Results?
Effective website promotion requires a combination of tactics. You can either manage the campaigns yourself, hire a marketing firm to do everything for you, or you can work with various contract and freelance experts who will provide the expertise you need in various areas of your marketing plan. Only you can evaluate the balance between time and money: what do you have the time and knowledge to do and what can you afford to outsource. The way I promote my website might be different from the way you promote your website.
I Want to Promote My Website Efficiently
Here are the methods I use to promote my website and that I believe will serve you well in promoting yours.
- Do not build your own website. Hire a professional.
- Identify the keywords people use to find your products.
- Optimize your site and all content for the search engines
- Buy some sponsored ads on search engines
- Use social media to create interest and to build links to your website
- Blog actively (and include lots of links to your site)
- Links across pages of your site
- A plan for developing content for your site
- Article marketing strategy
- Media relations campaign and regular press releases
- Submit the site to search engines, directories and indexes
- Take full advantage of local search
- Use landing pages
- Develop a strategy for developing leads
- Lead management system
- Offer free items or information to get people to join your mailing list.
These are the primary methods you need to “promote my website.” If you can weave these together in a balanced way, you will have good site promotion and you will begin attracting high quality traffic to your site. When you say to me, “I need to promote my website” this is the best outline I can offer.
If you own a small business or professional and want more information about lead generation, see the free video, “How Article Promotion Can Drive 25,000 – 50,000 New Prospects to Your Web Site Every Month – For Free.”
