On May 28, 2009 Microsoft CEO Steve Ballmer introduced the digital world to their latest incarnation of its search technology, Bing. All web users were given access to Bing on June 3, 2009. Why did Microsoft change the search engine and what does this mean to the search engine ranking your business already has achieved? Will your keyword ranking suffer at all?

The first question is quite simple to answer. Microsoft is desperate to get some of the market share that Google now has. Do the names Magellan, Open Text, Info Seek, Snap and Direct Hit sound familiar? These are all Search engines that Google has taken over in the last decade. In 2006 the market share for Google and Live Search were 49.2% and 9.6% respectively. At the time of Bings onset the market share of Google had grown to 72.4% and Live Search had fallen to just 6.3%. With the Google slice of the search engine pie so large and showing no sign of slowing, Microsoft had to make some changes to their search engine offering. The second question is not so easily answered. When first looking at it, the rankings you and your SEO provider have achieved should not be affected. Some features of the new Bing are innovative and could facilitate an ease of use which could be advantageous to your website visitors. One main difference is the fact that Microsoft calls their latest offering a decision engine rather than a search engine. The primary reason for the title alteration is that Bing is supposed to assist the user in making decisions by delivering the best results, presented in a more organized way to simplify key tasks and actually help you make decisions quicker. There are features such as cash back on great products, and Price Predictor, which will tell the user when to buy an airline ticket in order to help get you the best price. Bing will also offer compare and contrast features so your customer will be able to compare your product, price and shipping requirements against the competitors. It could be fabulous for your business to have such features at the tip of the users fingers. A primary goal of all websites is for the consumer to make a wise choice|smart decision (the decision to buy) at a fast pace. Bing says it will do just that.

Another thing to keep in mind is that Microsoft plans on spending between $80 million and $100 million promoting Bing. These numbers represent almost one quarter of their total yearly advertising budget. This large amount of advertising can only help all of those websites ranked on Bing. High rankings should translate into higher rewards. It is almost like getting free advertising. Your SEO company should make extra effort in the next year to increase your standings on Bing so you can enjoy the effects of this advertising push.

Microsoft reports that your websites rankings may fluctuate a bit at first. They say that the rankings will stabilize in a short while. Since the searches are going to be more narrowed and refined, it is believed that URLs with hyphen separated words will have an initial advantage. But it is too early to analyze the results. We can only go by what Microsoft is telling us at this time.

Should you change your SEO optimization strategy? It is always a good idea to speak with your professional, but right now,probably not. Remember how small Bing’s slice of the search engine pie is. A month into its launch, Bings share has grown to 8.23% of all searches. While this is not a great number, the upward trend can only help those websites rank well on Bing. Microsoft’s Bing has come quite far in a short amount of time. Last year the term that was searched the most|the most commonly searched term on Live Search was Google. After its unveiling, Steve Wozniak, the Apple co-founder called Bing astounding. All the buzz can only improve web traffic and hopefully improve web sales.

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Knowing How to One Way Link Build

Starting a home based internet business is something that can make you quite a bit of money. However, making money online requires you to have a website. Having you’re own website can be fun, and a pretty good challenge if that�s what you are looking for. In order to get you’re website rolling you can’t just sit back and think the money is going to just flow in. You have to work hard to generate the traffic.

When people look for something on the internet, they will do so by visiting the search engines. For example, if they wanted to learn about grandfather clocks they would type in the words �grandfather clocks� in the search engines. Then, they would be treated to thousands of websites dealing with the subject. Of course, they are not going to look at several thousand sites. They will probably look at the sites ranked in the top 30. So, if your website dealt with grandfather clocks, you would want to get it as high in the search engines as possible. Acquiring one way links is probably the best way to achieve this goal.

Most people read articles on other various things online about how to generate traffic by link building, and think that its all they have to do. However, if you are looking to bring you’re site up in the search engines you will need to increase the volume of one-way links because when it comes to search engines these are the most valuable for you’re site.

By putting out as many one way links as possible, when the search engine robots scour the site, they will see your one way link back to you’re site. With that said, the more times you’re one way links are found, the more popular its seems to the search engines. Getting them out there though can be the challenge. There are two ways that you can do this, and that is the easy way or the hard way.

There are many different ways that you can do this so choosing the right one is going to be essential for you business. The hard way would be to just go from site to site throughout the internet and generate one way links that way. However, most people will take a one way link and submit it to free directories which are all over the internet and easy to find.

Placing links on a site that deals with baseball would probably be frowned upon by the search engines. That is why it is important to be wary of where your one way links are placed.

If you are a blogger then you will want to post you’re one way link back to your site on blogs as well. The objective here is getting you’re link to the site on as many possible places on the internet. If you post your link on the internet search engines will not ignore them so they will always get picked up.

Also, when you buy links you can be confident that the links will be relevant. A reliable link building service will have access to scores of locations that cover a multitude of different subject matters. As such, they can easily match your website with relevant link placement. And, of course, they can do this in a relatively short amount of time.

Now if you are thinking that you need to do the easy way, which is the recommended way to do it, the best thing you can do is hire a link building company to help you. These companies have experts in building traffic to sites, and they have access to things that you do not. Once you have gotten yourself a link building company you will be on you’re way to making a lot of money online.

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Classified Ad Script – You Need to Know This

Yes Online Classified Advertisements can be an effective method to generate real and substantial traffic to your website!

You may have read that online classified ads were dead or just a place where spammers live, but I am here to tell you they are alive and kicking. You just need to use the right classified websites (no surprises there).

Still don’t believe me? Well what if I told you that eBay, the premier and largest auction site in the world has launched Classified Ads as part of their service? Getting interested yet?

They offer full multimedia options (video and audio) as well as regular text/html and are happy for you to link out to your website and show an email address (all of this stuff is not available with regular eBay auctions, well at least not if you want to avoid potentially getting your auctions closed down).

I’m sure you will agree that eBay would not launch a new service unless they felt they could make money out of it (and lots of money!).

And here’s the kicker, search engines absolutely love eBay and you can be confident that your link will be found by the search engines very, very quickly (and you site indexed/re-indexed in next to no time).

Thinking laterally you could use this to launch a website and get your website indexed in a day or so by the search engines. Contrast that with how long indexing can take with using other methods (weeks and months in some cases).

Now because it’s relatively new, only certain categories with eBay currently allow Classified Ad’s but you can be sure this will grow over time.

The great thing about them is that you pay a fixed price for the classified ad to have it listed for around a month (or you can define a shorter period). Potential customers fill out a form on your classified page and the details are forwarded on to you.

Alternatively a customer could navigate direct to your sales page from a link.

Obviously eBay is not the only classified Ads site, pretty much the largest site for classifieds is craigslist.org (incidentally eBay owns a 25% stake in this company).

Craig Newmark (the owner) started the site in San Francisco (indeed when you surf over to craigslist.org you start off in this area).

However it has grown to include all states in America, as well as many countries including Australia, Canada, Mexico, Sweden, the UK and many more.

Once you hit the website you can easily select the area you want to focus on.

When looking into classified ad script; we suggest you do some important research first.

Millions of people use craigslist.org EVERY day so this is a huge opportunity for you, and the really cool thing is many posts are free! There is a charge for job postings in some areas, but a lot of the site is free.

Again thinking laterally if you find out a classified ad in a particular location is not free on Craigslist, then try another location, you should eventually find a free one.

Now don’t think you are going to be able to do one classified ad on Craigslist and post it in every location or serve it up for everyone to see, it doesn’t work like that. And if you start posting the same thing over and over to multiple areas of Craigslist the ad will get pulled.

So you need to be smart about this. Remember I have harped on and on about relevant great content?

No differences to be found here, make sure your post is giving useful content and relevant information, and that it’s posted in the correct location/section of craigslist.org.

If you’re selling computer equipment don’t post it in Beauty Services (even if you think your computer is a beauty like mine is).

Now duplicate content is frowned upon and will likely get your Ad’s deleted, but that’s not to say you can only post once.

By all means post to multiple areas, but make sure your content is different or mix it up a bit. Although you can probably get away with just changing the subject and re-posting, it’s far better to actually change the main text as well, so that if a potential customer reads both your classified ads they wont see them as the same classified ad and report you (in which case both classified ads will likely be deleted).

Most of Craiglist classified ads stay online and available for up to 45 days, so you get great value in leaving them up. And just like eBay, the search engines love Craigslist too, and you will find your website is indexed extremely QUICKLY after you post.

Craigslist has some important posting rules you should be aware of, so be sure to read all of the help section so you know exactly what the rules are.

Make sure the link you are displaying actually works, if your showing an email address, make sure it’s live, and that you are checking it regularly.

The good thing about Craigslist is that unlike most other classified Ad websites, they place NO LIMIT on the space you can use for your ad, so get creative, get your text rich and compelling and get people pumped up to click your link and find out more about you.

Now we have talked about eBay Ads and Craiglist, as I reckon they are two of the most important places you want to be listed, but there are literally thousands of other classified sites you should consider.

There is even software out there that you can buy that will automatically post your ad to hundreds of classified ads (although I personally don’t use software like this).

If you have any experience in a particular product please drop me a line, and I’ll incorporate your findings in a future version of this e-Book to benefit all readers.

Don’t ignore classified ads, they can dramatically increase web site traffic.

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Having the correct keyword density and positioning are vital parts of preparing your written material for search engines. You need to know how to place the keywords in the article so that when the search engine spiders scan your page they see the keywords.

What is a Keyword?

Keywords are those words that you use on more than one occasion in an article. When the search engine spiders read your web page and see a particular word in several places, the spiders will assume the page will be helpful to people that are searching for that word.

Over Optimizing Your Written Articles

When you use a keyword too frequently in your written article it is deemed as “keyword stuffing” and that is a negative matter. Keyword stuffing tells the spiders that you are trying to trick them into giving a tighter ranking and then what they will do is penalize your web site and web page for doing that. The ratings of your other pages can be affected by stuffing and you can wind up with a site that is blacklisted by the search engines.

Do You Know What Keyword Density Really Is?

Keyword density is calculated on the number of occasions that you position the keyword in your content. The number of times that a keyword is placed in an article is normally determined by a percentage. One way to look at this is that if you have a 500 word written article and your aim is for a 5 percent density then you are going to require the keyword in the article exactly 25 times.

Many guidebooks have been compiled that will offer you their hypothesis on what the best keyword density is. When looked at sensibly, you are going to need to discover the density that gives you the most earnings. Each webmaster has their own density that they like to achieve based on past results. Your success is dependent upon employing the right density for you to make a profit and not over optimize the written articles.

Knowing The Right Keyword Density of Your Articles Will Increase Sales

No matter what precise density you choose, it is necessary to place keywords so that there are more at the start and finish to develop an hour glass outcome. Selecting the right density for your written material is important to generate money, so that your article climbs the ranking ladder.

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Making Money Online Starts With This Step

You have heard the stories of people making an incredible amount of money online. Sometimes its a little hard to believe. But the stories are true.

When you investigated further, you were amazed to discover these were not the online versions of Donald Trump. Usually, these folks whore pulling in all this cash are just regular people. People just like you and me. Average folks.

Then it hits you ” you can do this too. You can make money online too. And all you have to do is create a simple ebook and start selling it on Clickbank.

So far so good. But here is where the wheels come off the money-making bus for most people

Because you hear so much about making money with ebooks, aspiring online marketers often start working on their ebooks immediately. Eventually they finish the ebook, create a sales page and start driving traffic to their site ” at which point they get an unpleasant surprise

No one wants to buy the product. And so they do not make a dime. Worse yet, all the time and money already poured into the venture are completely wasted.

So how do you avoid this nightmare scenario? Its simple, really. All you have to do is find out what your market wants and then give it to them. (As opposed to guessing what they want and then writing an ebook no one wants to read!)

Here is the secret to finding out what people want: Simply find out what they are ALREADY buying!

You see, you do not need to reinvent the wheel. You should not guess. And you should not try to force products on people that you think they need (because if they do not also want these products, youll go broke trying to convince people to buy them).

Here is how to find out what people are already buying in three easy steps:

Step 1: Go to Clickbank.com and view the marketplace. Either browse the categories or use their search function to search for niche products. Those products at the top of the search results and categories are the bestsellers.

Step 2: Visit Amazon.com. Next, go to Amazon and run a search for your market keywords (like copywriting or making candles). Those books appearing at the top of the search results are the most popular products in the niche.

Step 3: Run a quick search in Google. Finally, enter those same keywords into Google and see what pops up in the regular search results as well as the sponsored results. What are the top sites in your niche selling?

Once you complete these three simple steps, youll know exactly what your market is already buying. And then all you have to do is make a similar ” but better ” product! You do that by studying the competition, finding the flaws in their products, and making sure your product does not include those same flaws.

TIP: You find out a products flaws simply by reading and using the product for yourself. But you can also search online for product reviews (check Amazon for starters). If you see customers repeatedly mentioning a weakness of the product, then youll instantly know how to create a better product.

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The Internet Marketing Business

We have seen new business opportunities grow in recently-invented sectors of activity with the development of ecommerce. So, how do people make money on the Internet? Well, it does not matter whether we are talking about businesses selling products or services, the question of whether an Internet business is working out or not is best measured by sales.

The growth of competition has forced both small and large companies alike to adopt all kinds of methods to become or remain visible and profitable online. However, because the ways of achieving these goals are quite intricate, a new type of business has appeared: the Internet marketing business. Who are these people and how can they assist with business promotion? First of all, most people lack marketing knowledge and understand very little about the methods used to promote a business, create a campaign and support a product or service at the top of a search engine listing.

Internet marketing businesses are most often teams of people with good professional marketing training that have made a job out of studying the principles of the Internet as a reflection of real-life market transactions. The range of services provided by such companies is extensive and comprehensive. Some of them can help you start a business from scratch and build everything you need for online representation, beginning with web page design. What the average service company requires from an Internet marketing business is the creation of advertising campaigns and their monitoring over an extensive period of time.

The objective of such campaigns is the increase of sales and overall company profitability. However, there are different types of services that Internet marketing businesses can cover depending on the needs of the client. Therefore, you can choose between search engine marketing, keyword marketing, web site marketing strategies, sales leads, sales lead management and so on.

It can get even more specific too; there can be further targeted objectives. Thus, some companies need to convert visitors into leads, others want to improve their search engine ranking and small businesses often require local or regional promotion and so on.

And last but not least, Internet marketing businesses are often a very good source of tips for the more knowledgeable web developers, who manage the optimization of their own sites themselves but still require tips on ways and means, tools and marketing techniques.

A good example is the choice of the software necessary to optimize a web site and monitor it constantly, improving the activity and increasing the company’s profitability. What is the criteria for recognizing a valuable piece of software? Well, it is not easy, but good software is usually fairly expensive, but it should not be overly so. It should automate rather a lot of the processes required and it has to produce readily understandable reports that you can act on.

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3 Free Keyword Research Tools

Anyone who has worked to make from money from their website knows that a major part of Search Engine Optimization is finding effective, relevant keywords that relate to page content. These keywords must also be able to produce high enough search engines rankings to generate targeted traffic. Just like most web marketers I use a variety of tools for my keyword research.

To get free search engine traffic keyword research and analysis is a must. Traffic is one thing, but targeted traffic that helps you reach buying customers is another. Keyword research must come before any serious search engine optimization work. You can’t take the first keyword that occurs to you and optimize the Web pages accordingly. Keyword research before you even buy the domain is the key to optimization. The right keyword research tool can help you do just that.

Keyword research is market research. It tells you what people are interested in, and how many people are interested in it. Keyword research and analysis aren’t as simple as guessing. The goal is to come up with keywords that will get me top placement on Google, Yahoo and other major search engines.

I use several tools, although many of these tools perform similar tasks, they work best for different parts of the keyword generation process. Keyword generation is a process that takes thought and effort and it has a learning curve that can only be overcome through time, effort and through experience.

Google AdWords Keyword Suggestion Tool is a free tool by Google that will give you keywords based on what searchers are entering in Google search. Google AdWords Keyword Suggestion Tool will give you the amount of advertisers bidding on each term within the Google AdWords Program. This is important because it’s data from the Google AdWords Program and not the entire internet. Google is the search engine for several ISP’s, like AOL and Netscape.

You have the option to save your keyword generation results in various formats including .txt, .csv or Excel. The Google AdWords Keyword Suggestion tool is available to AdWords users and can be accessed externally if you do not have a Google AdWords Account.

WordTracker has been an invaluable tool for me. Wordtracker is a research tool that will give you the keywords you need to rise above your competitors in search engine rankings. It will show you how keyword research can help you discover untapped market niches, get inspiration for new products and create content that distinguishes your site from the other websites.

Wordtracker has a free and a fee based service. Wordtracker provides you with a list of related keywords and the estimated search volume for each keyword. Wordtracker collects search volume data from two search engines, dogpile.com and metacrawler.com which makes several million searches per day. The free version limits you to 100 results per search. The paid version gives you research thousands of keywords. With the paid version, you can import lists of keywords and check their search volume. With the free version you have to enter your keywords one at a time. With the paid version, you can save your keyword projects for later research.

The Overture Keyword Analysis Tool is intended to help optimize pay per click campaigns on Yahoo!, but its also very useful to discover keyword for your search engine optimization. Overture Keyword Analysis Tool will give you the total number of times a search query has been entered into a search engines with-in the Overture network in the previous calendar month. The Overture network includes searches from Yahoo! Search, AltaVista and MSN as well as others search engines.

Overture’s data is based on more searches than Wordtracker’s so in most cases the results for each keyword will be higher. Overture’s keyword suggestion tool is free. It works like Wordtracker but doesn’t tell you how many websites are targeting each keyword phrase, which is an important thing to know.

You need to understand that there are keyword research tools to do everything you will need. Keep in mind that tools are just tools, your job is to learn to use them will skill and imagination. As a web marketers you must be able to go beyond these tools and look at the big picture.

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Article Marketing For Online Success

Have you heard about article marketing? The concept of article marketing has really gained momentum during the last few years. As webmasters learned more about SEO and the drivers of search engine rankings, quality content has risen to the top.

For anyone who is not yet using article marketing I suggest that you start today. It costs nothing to begin and can pay huge dividends. Article marketing is here for the long term. Many people I speak to about article marketing are concerned that the space is too crowded and they are late to the game. The truth is that you don’t have to be concerned that others are using article marketing because it works no matter how many people use it.

Article marketing is effective because you search engines love quality content. Moreover, you are producing content that will be ranked by search engines and including a link back to your website. Content focused around specific keywords is identified by search engines to display when users search on a particular niche or topic of interest. When your article includes links back to your website, you pass value back to your site.

When you distribute your article to article sites, blogs, or partner websites, your content gets additional exposure. As your content ages, and links are included back to your website, you benefit from the Google page rank associated with that page and your in bound link.

A common mistake that is made when website owners start their article marketing campaign, is they forget to link back to their own website. Sometimes new marketers remember to insert a link to their website but the link is designed in the wrong manner. The right way to develop in bound links is by using keyword rich link text.

If not sure about the best method to produce a keyword rich link, search Google for a tutorial or simply the html code you need to produce a link in the right way. There are many websites that can provide instructions for creating links that display your keywords in the link text. This is essential if you are going to get the full value of article marketing.

Once you have written your articles and included properly formatted links, you can submit them to article directories. Make sure that the sites you are submitting to have a high Google PR and are popular. I used to think that the benefit of article directories was the fact that many web site owners frequent these sites for content. But the real value is the Google PR that the site provides and passes your website through your links.

A lot of article websites do not distribute content to any great extent. The number of webmasters who copy content and paste it into their website or blog in the right way is limited. You can improve your article marketing success by focusing on top article directories.

Create your articles and design them properly. Include links to your website in the author box. You can also try including links in the flow of text but this is sometimes not allowed by article websites. Keep in mind that your links should use keywords in the anchor text. Before you submit your articles, test all of your links to make sure they work properly. Then, you are off and running.

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How to Make Money with World of Warcraft

Earning money is becoming a topic that thousands are researching due to the economic and financial emergencies in the current events. Want to make money online? Then keep reading.

Bill Gates predicted that the Internet would change everything, including business, and he was right. Anyone can make money online. Of course, you have to watch yourself … be careful.

There are plenty of scams and scammers out there. If you are asked for money just to provide a service or something looks like a get rich quick scheme, run the other way.

1. Junk to Money

Most everybody knows you can sell some of your old stuff through sites like Amazon and Ebay. What some people miss out on is that there is much more opportunity than that.

Just analyze the websites until you stumble across a great deal. Buy it in bulk. Sell it in the “real world.” Instant profit — you’ve make money online.

2. Earn Money With Your Keyboard

It doesn’t take a genius to learn how to use a keyboard and make money writing. If you want to, you can make money just writing and typing. Just find someone who needs article for their websites, and you’re good to go.

Also, magazines, online publications, websites, and search engine optimization always need good writers.

3. Want Money? Play WoW.

World of Warcraft is one of the most amazing games on earth and hundreds of thousands of people, if not millions, play it. If you know how to play you might actually make money playing the game. It’s not easy to do though — you’ll have to “work” hard.

Open an account, level up a character and have them equipped with certain skills and items. Have a decent amount of gold made. Then sell the account for profit. Repeat as often as you like.

Be aware that these methods work best as simply a secondary stream of income. These less often thought about ideas how to make money online can be fun. But don’t quit your day job unless you are already successful in this. Want to make more money online? Check out the links below.

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Practical Article Marketing Tips – Debunking the Myths

With so much information circulating around the Internet, it’s no surprise that people have a tough time figuring out myths from facts when it comes to matters like article marketing. Here are common article marketing myths currently making rounds on the net:

MYTH #1: Article marketing = Much ado about nothing

Because of the links in your author bio section or footer of the article, every article directory you submit to is linking back to you. This creates a lot of one-way inbound links which can help you increase your link popularity and be a source of some of the most targeted traffic you can get. By publishing quality content you can help establish yourself as an expert in your field.

MYTH #2: Submitted and reprinted articles do not offer your business any help because they only get indexed as supplemental pages.ny

Chances are, if you write and submit quality articles and get accepted by a large ezine with half a million subscribers, your articles can be highly listed in major search engines, not just as supplemental pages.

MYTH #3: Submitting the same article to different article sites creates duplicate content and search engines will penalize you.

It is those malicious duplicate content that WILL get a duplicate content penalty. According to Google, “Duplicate content generally refers to substantive blocks of content within or across domains that either completely match other content or are appreciably similar.” Duplicate content is two webpages that are around 70% similar, not two webpages that have similar text on them.

You don’t have to be one of those people who spends enormous amount of money by believing in these article marketing myths. By knowing how to use article marketing and search engine optimization together in a right way, you will be able to drive lots of free targeted traffic to your site and generate sales.

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