Looking for more traffic to your website? There’s no doubt about it, content is king. Every good SEO technique is based on good content to get the best results- at the end of the day, once you’ve attracted your eager hoards of visitors; you need them to keep reading!
Article marketing produces not only a higher quantity of traffic, but a more targeted traffic, makes your site more visible to search engines (helping it on the way to a top place in Google)- but, above all, more enquiries about your services or products. Not to mention that it’s a very cost-effective method.
It starts with a great-quality article (usually between 500-1000 words). Next, with help from a web agency, both in-house copywriters and a specialist licensed software tool will be used in distributing and promoting unique versions of your article across the web.
The web-agency, thanks to the use of human copywriters, should ensure the articles target readers already interested in your products and services. The software tool then gets on with all the hard work! Distributing the (unique) articles to many hundreds (to thousands) of article publishers and ezine sites.
To really reap the benefits from article marketing, you need to make a commitment to it- and write at least 1 article p/month. The best articles offer something to the reader- whether that is advice on a task or activity (a sports firm might like to give tips on getting the most out of your workout), a how-to article (a craft supplies firm might like to offer a tutorial based on one of their products), or something else that adds value, attracting visitors to read and learn (often without even realising it!) about your company, and the skills, products and services you offer.
Providing such content will establish you as the expert in your niche- potential clients will read your helpful, informative articles, take your advice, and, over time, trust you as the authority on this particular topic. After seeing your name associated with this topic all over the web, they will click through to your site, ready to purchase from you.
But the benefits don’t finish there- this content can also be easily turned into newsletters, e-mails or tweets on Twitter or Facebook.
Furthermore, each time one of your articles is published, your website will benefit from a backlink (which will, in itself, improve your SEO). Just next to all of your articles will be your details – about your company, and the services or products you offer.
It’s simple. Low-cost, minimal effort and excellent, proven results. Can your business really afford to ignore the powerful SEO technique that is Article Marketing?
Looking to find out more about article marketing? Visit www.artdivision.co.uk to learn about the bespoke SEO services we offer.
