Google and Microsoft, the two giants of the web industry, are engaged in a serious struggle to be the most dominant force on the internet. This includes having the most popular search engine, the most popular web based tools, and the most content to offer users. Of course right now Google is far and away the leader of this race, with the most popular search engine, and some of the most popular tools available on the web.
Into Google search results, My Space status updates are being added. Now you won’t find these when you are doing just a standard Google search, but if you use one of their new real time tools by choosing updates or the latest options filtering selection. Now this will put My Space in with Twitter and Facebook, showing in the Google real time results. And while all this seems like just harmless competition, is it really?
Google has by far the most used search engine on the internet, and many of the top tools and sites as well. While Microsoft continues to try to gain ground on the web, it will be extremely difficult to overthrow Google as the most significant influence on the web today.
While many people feel strongly about Microsoft, both positively and negatively, the fact that Microsoft continues to try to chip away at the dominance of Google is a good thing. Even if Google is hugely popular now, things could change if there is no competition to force Google to continue to make improvements, or keep them in check.
It seems like there may be more to this battle than meets the eye. As it seems that the goal is not only primary control, but total control. With so much information within the control of just one individual or a few individuals the world could be turned on its ear. And while Google is a more than reputable company now, what if they were to be taken over in the future? Where would that leave the information highway and the power of controlling it? Food for thought.
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