You might not realize it, but the title of your website is really important. Let’s say you as a shopper are surfing the Internet for something specific. What catches your eye first? That’s right, the title of the website. So when it comes to making your own website, make sure your title is eye-catching and relevant.
The title is what attracts people to your website and tells them exactly what you have. It needs to also be a good title that will rank high in the search engines, this way your website will pop up more often than others when searched.
You need to take time and consider the title in all its entirety. You want to be sure the title tells your prospective clients, exactly what you can offer them while at the same time making it Web friendly for the search engines.
Don’t use the name of your company by itself as your website title. Usually, that’s not going to tell people what you sell, unless your company name does actually contain it, like, “Smith Pet Foods.” Your website title has to entice people to come to your website and see what it’s all about.
Let’s say you as a prospective customer are looking for pet food and you come across a website that says, “John’s Place.” That doesn’t say what John might be selling, now, does it? Instead, you’ll click on a website that says exactly what it sells, like the above-mentioned Smith Pet Foods (www.smithpetfoods.com); in that way, you know exactly what is being sold.
When picking the title for your website you want to keep in mind that you should use relevant keywords. Keywords are the words that are used in when someone does a search with a search engine.
For instance if your looking for cheap web hosting for your website, you’re not going to type in Joe’s websites to do your search. The key word for that would be, cheap web hosting.
It is also important to put your keywords the beginning of your title which will help it to be pulled for higher rankings in search engines. Some people even consider putting in the main keyword twice.
That can be a little tricky to do as you don’t want to sound redundant but it is possible to do it. You can say, Joe’s cheap web hosting, the best cheap web hosting service on the net. It sounds more as a statement instead of sounding repetitious and each key word in there twice.
Make sure your title persuades and gets your prospects to click through and take a look at what you have to offer. If your title is not persuasive, you’re not going to get much traffic and therefore you’re not going to sell much. Make sure you say we have to say in 65 characters or less, though.
Search engines generally have a limit on the length of the title that shows in their search engine results. Google only displays the first 60 to 66 characters so you can see why it is important to get your main point across is little space as possible.
Don’t use secondary keywords in your title. You can use these on your main page, but save your main keywords for your title, which is what’s really important. Again, your website title should be short and to the point. Don’t stuff with repetitive keywords, because you just sound desperate if you do that.
