One thing I always ask webmasters who use article submissions is what exactly they’re trying to achieve. By and large, I hear one or more of the three benefits listed below in their replies:
A higher search engine ranking for your keywords; more traffic to your website via the articles themselves; and establishing yourself as an expert in your niche.
As I see it, the SEO enhancing benefits to be had from article marketing is the strongest argument in favor of using articles.
Any SEO techniques intended to drive traffic are aimed at getting your target audience to notice you. One of the things that you can do with article marketing is to get your website into the consciousness of your prospective audience or market by putting your content where they are the most likely to see it.
Just like you, your target audience uses Google, Yahoo and other search engines when they’re looking for information online.
As a website owner, your goal is to be one of the top results when your customers type their search terms into Google. By being listed at or towards the top of the results pages, you increase your chances of the potential customer clicking through to your website. That is what called “targeted traffic”.
Targeted traffic is exactly what you want – these are the people who are the most likely to be interested in what your site has to offer. The following SEO techniques are ones which can help your site to get a higher ranking in the search results returned by Google and other engines:
1- Figure out what your keywords are. Your keywords are not only words that classify the content of your website, but they are the very words that your target market most often types into Google when they are searching for a site like yours.
After determining what these words are, you need to work them into your site’s content. It is a good idea to do a little research on this even if you already think you know what to use. There are plenty of free and commercial keyword research tools you can use, including Google Keywords, Keyword Discovery, Overture and Word Tracker, to name just a few.
2- Write articles on the topic of your website. Oftentimes as you’re writing you will naturally use your keywords in your article, title and resource box, but it may be helpful to read back over your article after you’ve finished writing it, and see if there are any places where it would be appropriate to subtly use your keyword terms.
Though it is important to use your keywords in this content, you should aim at keeping your articles easy to read and natural-sounding above all. Remember that you are writing primarily for your readers, with search engines second in importance. Avoid stuffing your articles with keywords, keeping the density of keywords at 3% or less.
3- Keep submitting articles regularly. A few per month is fine, but you need to do this each and every month. This is where a lot of website owners fail; but keeping at your article marketing efforts is important if you want to see results.
Article marketing is a powerful method of improving page ranking which can also directly drive sales; but only if you are diligent and keep at it. The benefits of this SEO technique are cumulative, so while you won’t notice a difference right away, it will happen and can be dramatic. Once you make writing and submitting articles a habit, you will soon see your site moving up in the search engine rankings.
As the founder and actual CEO, Ricardo d’Argence has been in the field for almost 20 years. Alojate.com is now one of the best web hosting providers in Mexico, offering a range of solutions for all business needs. Dedicated servers, Search Engine Optimization, factura electronica, web hosting & registro de dominios. Visit us to readWeb Hosting Articles.
