Linkbait is a popular term among internet marketers. It could be a good thing to some, but not all the time. If you have a blog, read on to find out whether you know how to use linkbait or not.
Definition of Linkbait
Linkbaiting is the term for writing articles or posts that force people to react. Over the internet, a reaction means discussion on facebook, on blogs, and on twitter. Because people love communicating through the internet, people do more than just comment on your blog post. They tell people about it by linking to you on their twitter pages, facebook walls, etc. Linkbait is nothing more or less than written content that attracts a buzz, comments and, above all, links.
Is Linkbait Always a Good Thing?
Whether or not linkbait is good or bad, shady or perfectly ethical depends on whether the article is within the niche of the blog or not. Relevant linkbaits are those that your readers can relate to, like a controversial article on sex education if you have a parenting blog. But if you have a parenting blog and then you suddenly talk about the latest showbiz gossip that doesn’t interest your readers, your linkbait isn’t very effective. Nevertheless, whether something that draws attention of people can be called bad or good linkbait is up for debate.
Linkbait Writing 101
There are certain types of posts or content that seem to attract much linking. Tutorial posts are impressive, especially when the topic is on a new innovation or a freaky invention. Controversial opinion articles that tackle a new angle are always popular. Articles that ‘expose’ something are always effective, but posting these could mean trouble.
Inflammatory pieces are the baser end of the “controversy” scale. Just look at the way tabloids sell their stories.
If you’re still confused, here’s a rule I use when linkbaiting… always be accountable for anything you write about online.
Give and You Shall Receive
Link love is one of the most common types of linkbaits. The act of linking to another blogger’s post can also drive traffic to your blog. Furthermore, some blogging platforms like wordpress allow trackbacks, which automatically places your “reaction” article’s URL under the blogpost of the other blogger.
A blog or any website you own is a way to communicate with people. Like any website, your blog will attract a certain type of person. Your blog will steadily rise in popularity with every useful post or linkbait that you put out. You will get to know your audience soon enough when people start commenting on your posts. Keep your audience in mind when link baiting.
Russell Brunson and Mike Filsaime are some of the famous marketers who make money using blogs. If you want to learn Internet marketing strategies, visit us today.
