SEO, otherwise known as Search Engine Optimization is a critical part of all websites success. About 80% of all traffic to the websites will come from the search engines results pages (SERP?s). It is important that the correct SEO methods be used to obtain the optimal ranking within the search engines results for your website.
SEO is broken down into two methods, On Page SEO and Off Page SEO. Both are important to your sites success but Off Page SEO is used to obtain the highest possible page rank (PR) for your website after it has became active.
Off Page SEO is all about building your link popularity. Your websites link popularity is represented by the number of back links associated with your website. The larger the number (PR) the more popular your website is. You can check your sites popularity at various places on the internet. You build link popularity by obtaining websites that are linked to you. You cannot simply use the you link to me and I will link to you method as Google will not recognize reciprocal links. This is a bit harder than just that. You have to have unilateral links to your websites pages.
One of the better ways to do this is to have only the highest quality content on your website. If you are displaying only unique, informative, and useful information then you are more likely to have other websites that are willing to link to yours.
Below you will find a list of other methods that are being used to increase link popularity. Not everyone has the time or ability to create high quality content for their websites and constantly update it to keep it fresh and new.
Article Marketing: Thousands of article directories are located on the internet. Some of them have extremely high page ranks (PR); you can use them to increase your PR as well. For as little as $25 you can have some sites submit your article to over 200 directories. For each article you submit there is a resource box included for you to place a link to your site as well as introduce yourself or your company. Having your article on a high ranking site will increase your link popularity and drive more traffic to your site.
Forum Marketing: Online forums or communities are everywhere on the web. They can be used to increase your pages PR. You should find the ones that relate the closest to your websites topic and begin posting. Use your signature box to place your website link in and with every post you make you will have a page linking back to your website.
Advertise on Craigslist: Who cares if no one reads the ad, just place it and don?t forget your link. This site has a rare score of PR7 and having a link back to your site from a page with such a high ranking will give your website a huge boost.
Using triangular linking is a way to get around the issue Google has with the reciprocal links. With two or more webmasters you will be able to begin linking to each other?s sites without using reciprocal links. Finding partners can also be helpful.
