Pay per click marketing has gained wide acceptance in the online advertising industry and business owners have seen pay per click as an effective tool in reaching out to potential customers. Website owners have also recognized the benefit of pay per click marketing in their zeal towards making money from their blogs and their websites.
But what does it mean to engage into pay per click marketing, and how did it came into being?
Though Google Adwords is a popular program following thepay per click concept, the idea did not originate from Google. It came from a man named Jeff Brewer who is also the founder of Goto.com. It was not yet known as pay per click back then, in fact, in 2003 it was called Overture, which was later bought by Yahoo to make it their Yahoo! search marketing.
When the idea of the pay per click system came out in 1998, it took Google two years to adopt the concept into their programs, and finally in 2000, Google Adwords came to life. It was Googles’ marketing tool that uses the idea of pay per click. However, it used impressions at first. The full adoption of the pay per click idea only occurred in 2002.
So what does pay per click mean?
Pay per click marketing, popularly referred to as PPC, is an online advertising tool that allows businesses to promote and introduce their products online through ads, texts and banners. Like advertising in newspapers or television where you are given ad spaces and airtime for your ads, pay per click marketing allows you to post in ad spots in websites or in search engines.
However, the internet has millions of users online and with this complexity, it is sometimes difficult to determine the impact of the ad to your business. In pay per click, advertising does not simply mean posting your ad on a certain website. It works farther to make sure that the ad is getting the attention of potential customers, thus pay per click marketing only involves cost when an interested online reader clicks on the ad.
Like in the usual advertising where companies and businesses pay for an advertising cost when they place their ads on certain medium like Television, radio or print, pay per click also involves an advertising cost but it is more reliable because you only have to pay when potential customers are interested in your ad and click them.
