A lot of work goes into improving a website’s rank on search engines, and most of the tasks that are performed to realize that goal take a lot of time and a lot of energy. Along with those big time consuming tasks, though, there are a few small, quick things that can be done that can go a long way toward getting your site to the top. These tasks are ongoing, and can be accomplished within an hour a day.
All of these tasks actually deal with ‘off the page’ factors, and focus primarily on inbound links and generating traffic. Since that’s the goal of all SEO campaigns, these tasks are a natural fit into any plan to reach it.
You can contact webmasters of other sites and request for them to link back to you. Generally, you have to promise something in return, which can range between returning the favor to payment of some kind. Be sure that the website(s) you link to or trade links with sites are infamous for the use of reciprocal links. Thanks to spammers abusing them in the past, sites that participate in a great deal of link swapping may actually be penalized by search engines today, and any sites linking to theirs may drop a few places in search results with them thanks to the association. Generally, it can be easy to spot sites that may do more harm than good to your page rank.
You should know that receiving inbound links from sites related to your field of business or study can be worth much more than others. This is due to search engines viewing such links as a ‘vote of confidence’ from individuals who would know, and these engines will likely raise your page rank much faster.
Getting your site listed in directories is a good way of generating some traffic and increasing your search engine rank, and there are directories focused on every topic imaginable. These, along with the more board directories that host a variety of sites, give you plenty of options for generating inbound links. As with most services on the web, there are directories that will host a link free of charge while others require payment.
Inbound links from blog posts is also worth the time and energy to solicit them, as these have great potential benefits. As with the website linking above, receiving inbound links from blogs related to the same field of business or study as your website can yield greater results.
These tasks can fit into almost any schedule, and the potential benefits of such tasks are worth the hour a day you can spend performing them. Not only are such tasks an efficient use of time and money, but the continuing positive results can be an encouragement to yourself and keep you in positive standing with management, as increasing website traffic is what your boss is paying you for in the first place.
About the author: Rune Risom, a veteran SEO expert from search engine optimization service SEOsupporter.com. Also behind web directory Guide To The Web.
