The search engines look very favorably on websites that have an incoming link from a prominent website, where that website does not link back to the other site (This is not surprisingly called a one way link).
It’s also known more commonly as a backlink.
The search engines as a rule give less importance to a website involved in two way linking (where both websites link to each other) since this has been abused so much in the past by webmasters seeking to achieve high search engine rankings.
There is still a benefit with two way links especially if you are linking to a prominent site so if your only choice to link to a prominent website is by linking back to them from your website, by all means do it.
Remember if you can get them to link back to you only (one way link) it will be more beneficial to your ranking in the search engines.
Remember that the website you are linking to (or getting one way links from) should have content related to the content on your website.
One way links are far and away the best way to boost your rankings in the search engines, ultimately bringing you more traffic as more people find your website in the search engine results.
The more “important” (from the point of view of the search engines) the site that is linking to you is, the better it is, and this is what separates the boys from the men in relation to search engine rankings.
When considering finding out more about check google backlinks ; it pays to do a little research first as a further way to move forward fast!. Watch the sharks out there!
One good way to get the ball rolling is to submit articles to article directories (see the Articles Directory article for specific information).
The key here is to make sure the article directory you are submitting has itself got a good page ranking with Google.
It’s very important to ensure that your one-way links have related content to your site.
Even if it’s coming from a high ranking page, if your incoming link is from a site selling cars, and your selling flowers on your site, it’s unlikely to be much help to you.
If though your site was about tires for cars then the link would be far more likely to be a benefit for you in search engine rankings.
The more one-way links you can get from relevant, trusted (in the eyes of the search engines) and quality content sites the better. Remember that a single quality one way link will probably provide more of a benefit to your website than be 20-30 low quality links (un-trusted, sub-quality, not entirely relevant content to your website, or combination’s of these problems).
The other thing you will definitely want to do is to mix-up your anchor text from these one-way links (Anchor text is the text shown on screen for a link to your website).
Wherever possible you will want to try and control what is in the anchor text on these sites (obviously this will not be possible some times because it’s not your website, however I’ve found many web masters are happy to help).
You really do not want to have the same anchor text for many incoming links from many sites as this can set a red flag to the search engines, who may very well rate your website less important because they believe you may be manipulating the results (I’m not saying that the anchor text for every one way link needs to be unique, just that you should ensure you have a number of combination’s of them in use).
You want to have your best keyword phrases in use with your incoming links, but use a lot of variation and even just some regular links (just your domain name in the anchor text) will help keeping things natural.
The other thing you want to do is be sure to not always link to your root directory of your website, but rather directly to articles, etc. This allows your incoming link to be targeted for a particular page.
For example I have submitted articles to various article directories that are a subset of a more comprehensive article.
In this case I’ve chosen to link from the article directory direct to the more comprehensive article on my website.
I’ve also ensured that the article is not just a duplicate, since search engines dislike duplicate content and will mark down your websites importance if duplicate content is found.
And of course one way links to your website will not only push up your site’s search engine rankings, but it will also bring traffic to your website.
Start slowly and build up the links over time, you will find your likely to get far better results doing it this way, and that it’s also more likely that your great search engine rankings are likely to “stick” in the future.
