There’s a great deal hype inside the SEO industry probably because it is a techno field plus is very competitive so everyone is endeavoring to eyebrow everyone else and get the upper edge.
Being in my antiquated 40’s – hippy 1965 baby to be exact – I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive – it looked like a modern day top-loader washer and was the same size! All up it held a ‘breath-taking’ 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC’s come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.
Today my ‘long teeth’ dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the Search engine optimisation playing field.
Yes Search engine optimization can be technical but only usually after you got it completely wrong at the beginning – your internet site that is. If you did not hire an Search engine optimisation consultant to supply you with the run down Before you decide to start building the chances are you finished up with a web site punctured with a thousand Search engine optimisation holes. These web sites can take some fixing without a doubt. Most web developers don’t know anything with regards to SEO and what they do know they almost never put into practice due to the fact they are certainly not requested to by you! Not employing an Search engine optimization advisor is like creating a three storey property without using an architect and engineer and expecting the contractor to get it right – no way.
I come across a good SEO site once in every 100 web-sites. This is a terrible track record for web-developers. Nearly every other single website is a ship full of holes sinking in the lower regions of page 196 of Google!
So aside from adding some bright colored pros to this piece I suppose I should add some substance. Well here it is – short and simple (well maybe not that short!)
Content is King
Google uses backlinks a lot right now to judge a internet sites popularity. However, it is currently a breeze to produce backlinks of high quality in significant amounts to unbalance the ranking game. Google knows it’s got to find the right way to balance this out. When it does, most people’s ranking will certainly come crashing to the ground overnight.
On the other hand, Google always wants Good quality content material – the very best it can show. Should you have this, then because content is the only reason why we have search engines like google in the first place, your internet site will always do well no matter what twists and turns Google puts its search engine algorithms through.
In no way ever forget that content is king inside the SEO jungle. Ignore at your peril.
We fought to get content on customers web sites for so long until we built it into our Search engine optimisation ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their sites weekly and gain ranking results from it seeing it is SEO optimised as well.
Your content delivery engines needs to be well tuned
Don’t believe that anyone can easily simply add content to a webpage and miss out on the platform you happen to be adding it to. Google wants to be sure that the content is not just the best for the search phrase requested, but it also delivers the very best user experience. So be sure you cross your T’s and dot your Search engine optimisation eyes when it comes to ensuring your site delivers the very best experience such as doing these :
Ensure your server is fast – Google a short time ago added this one – upgrade today if it takes too long to download your web pages
Ensure ALL images have ALT tags WITH meaningful content
Make sure every page has a UNIQUE page title relevant to the content of the page
Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be utilised throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)
Make sure there are a minimum of 300 words of meaningful textual content on any page – the more the better for Google
Make sure that if you are using a Website cms that the URL’s are fixed so only words appear (and preferably keywords) and not funny programming expressions and numbers
Whenever you create a link use a keyword(s) and not the notorious ‘click here’ as the anchor text
If you cannot add content material to your site (maybe you have a flash site), then at the least add a weblog attached to your website – this helps a whole lot
When you next renew your current domain, renew for at least 3 years – of course longevity exhibits maturity and raises trust
Backlinks and more back links
And of course do not cease back-linking. Right now it is the powerhouse for Search engine optimisation but don’t rely on this for the future.
So I hope this has helped ‘de-hype’ a few of the Search engine optimisation resources available and helped you along the SEO highway a bit further.
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