You could be coping with a local economy that already has got a brand, already has a website, let’s say Joe’s Plumbing. He would like to increase his capture and let’s say he is based in Preston. One has to consider whether to create a new site called Preston Plumbing and somehow feed it and how this would that fit with his existing site. And also the best way to exploit Google places for it. Of course it all begins with the right keyword research tips.
The very first thing that I’d do, I’d identify their business, where they’re located and ensure that I am getting the key suburbs around that actual area, the genuine key ones. I’d do the on page optimisation for those. So 5 or 6 suburbs around where they happen to be and I’d do the on page optimisation on their site for those keywords. Typically there would be permutations like South Yarra Dentists and then it may be something like Periodontist Windsor, just so that way those geographic keywords are on the site.
Because we are talking about actually long tail things you can pick up those keywords although you may have the location on one page and dentist on another page, it’s still in there because it is telling Google, this site is about that location. Listen to a James Schramko interview to discover more about keywords and S.E.O generally.
Basically I will pick out 5 – 6 suburbs, I should optimise pages on their site for that and then if there are really key ones like Melbourne Dentist or South Yarra Dentist, some of the genuine cash phrases, then I will register a site name. Lots of it does depend on what the customer has asked for also. It’s glaringly going to be more expensive for them for us to then go build a WordPress blog and build up a feeder site network that feeds back to that website, so it actually does rely on the client.
Let us take my plumbing example, Joe’s Plumbing / Preston, / Thornbury and consider whether to use these as extensions of their existing url as well as optimising on the page with those phrases, those suburb names.
Making an attempt to put in sub classes in the site with the geographic location and then having pages is a good standard practice. Try and have the keyword in the url. So if you can have the physical location in there also , then more power to you.
From a management point of view, having these different sub categories, for me we’re getting down to the point of splitting hairs and it’s probably targeting so much on the details. As long as you get your on page optimization right, you have whatever your primary keyword is, that you are attempting to optimise that particular page for, if you have that in the url, then you ought to be alright. You don’t need to stuff too much in there. Nonetheless it cannot hurt either. I believe having those suburbs, if it is easy enough, then implement it, but it’s probably the 80 percent there that’s not going to offer you the result there.
The domain is typically the actual brand itself. BHP.com is probably a fine example and you want to think about whether you would create feeder sites for that. Are there other less radical ways of capturing that audience? We might register a domain name and then have it automatically redirect.
If building a feeder site is for S.E.O benefit, then I might build a total site on it because if you had a WordPress blog you can build tons of pages. SEO basics is a game of numbers. If it was for SEO, the more pages the better. Just be sure you come back to knowing what your outcome is.
Confirm those feeder sites are optimized for what your result is. If you need to send them over there, then it has to be obviously apparent when a person hits that page that they have to head over to wherever you’re sending them. You might need to consult other keyword research tips to further give you ideas on this.
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