When Google looks at a website to determine where to place it in its search results it considers two main things. One of the considerations is On Page SEO; the other is Off Page SEO. SEO stands for Search Engine Optimization and is often the term used to shorten the phrase and make it more human and machine friendly.
Off Page SEO is generally speaking other websites that link to yours. Off Page SEO is one determining factor that Google looks for when ranking a site in their search engine. This is broken up into many different criteria. One of those is the quality a site that links to yours, if the website that links to yours is high in status, like a major successful website for example, this will have an impact on how Google looks at your website and where they rank you. Obviously many of these links will improve your websites positioning further.
Google also uses something that is more controllable for you as a webmaster, something that every webmaster should polish with every website they own. Some simple techniques can often get you ranking higher in the search engines almost instantly. I am talking about the other determining factor On Page SEO.
On Page SEO is basically optimizing your website for the search engines. To do this you need to operate by programming language rules like HTML for example and the search engine guidelines. Search engines in total use over 200 SEO factors. Obviously it would be impossible to optimize a website to follow them all. Some come naturally and you will find you website abides by many of these factors already but others need to be polished.
Now some On Page SEO ranking factors will always remain evasive and it is more or less impossible to abide by them all. Sometimes you will find polishing one factor means you are scoring lower in another factor, it can be very frustrating. The key is to abide by as many as possible. Most webmasters who optimize their websites do so by a series of educated guesses a long with what we know already. One recent On Page SEO factor is the websites loading speed. Google have said this will not hold a lot of weight in ranking but it is something they now consider when positioning a website. To overcome slow loading pages you can do simple things to cut down the size of your website, like smaller lower resolution images, hosting videos on third party sites and embedding them into yours rather than uploading and even keeping brief summaries of your content on your home page with click in options for more information.
Optimizing your website can take hours upon hours and most people skip On Page SEO in favour of Off Page SEO. This is a mistake people make far too often but always wonder why their website is not ranking well in Google. To have a website that is placed in the top 10 search results, On Page SEO needs to be looked into as well as Off Page. If not you could be sitting outside the top 10 until it is.
Learn more about On Page SEO. Learn how to use ethical seo to boost your search engine rankings.
