What Is The Importance Of Web Analytics

On June 6, 2010, In SEO, By Justin Harrison

It is nearly impossible to do well with your website unless you make use of web analytics. Unless you are not bothered about the progress of your website, you need to learn and implement the web analytics. What ever your website is all about, and what ever it intends to do, it needs traffic for survival. To improve the traffic flow of your website, you need to know the current traffic flow of your website. Also, you would want to know about the best pages of your website against the pages that are rarely viewed. All this information would have a lot of significance for you to stay in the market.

Where could you get all this information from? Log file is a file that the server creates to record the user interactions. You could find all such information from the log file. However, it can sometimes be a tedious task to study so much information that is there in the log file. Also, it would be tedious task to filter out the desired information from the log file. In such cases, the web analytic tools play a major role. These tools not only provide all the information, but do so in a very organized and simplified manner. It is extremely easy to get any desired information. The information is also displayed in graphs and bars to understand the information better.

Web analytics give you the mirror image of your website?s current performance. Once you know the daily traffic flow to your website, you can gauge the business value of your website. The information available is so explanatory that you can even find details such as the source of the traffic. In other words, you could find out whether the traffic is coming from the search engines, other websites, or direct. If you do not have a decent amount of traffic coming from the search engines, you net traffic flow must be low. This is because most people use search engines to search data and eventually visit the websites. You are certainly missing out on this huge chunk of traffic that could also come your way.

Many corporations, firms and companies employ the usage of web analytics as part of their sales and marketing plans for the greater benefit of their sales profits and revenues. They know that learning how to read the data and implement it means more money for their bottom line. Once they have the real information and data surrounding the visitors and market audience coming to their website, they can optimize their site and design everything with their customers in mind. This in turn makes conversions a breeze!

Now if only you can learn these same tactics, they you can be just like them and learn the importance of web analytics. After you do, you will see just how crucial they are to getting your business up and running in regards to your website. Website analytics can break or make your website. Learn all about web analytics and you will be learning all about your visitors and your customers. The more you learn about them, the easier it will be to know how to sell your products and services to them. After you successfully do this, you can combine your efforts with web analytics and search engine optimization to get the leg up over your competition.

You would also be able to locate the pages that your visitors generally exit from. You may come up with some possible modifications for these exit pages.

The above discussion clearly explains the significance of web analytics in promoting your website and internet business.

Justin Harrison is an internationally recognised Internet Marketing Consultant and entrepreneur who has built up multiple 7 figure online business and consults to some of leading online brands including Amazon, BBC, AIG and many others.

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Investing In SEO for Small Businesses

On April 3, 2010, In SEO, By Adrian Ang

It seems like times are always tough for small companies, but no time is worse than during a recession. Throughout a recession, many corporations attempt to scale back on as much as feasible, but when does cutting back start to harm the firm? One of the areas this question is most frequently applied is to the issue of SEO. Should a small-scale business pay for SEO when money is tight?

Sad to say, many small businesses axe their advertising and marketing budget first. While this might be a good area to save a little bit of funds, if businesses completely cut their advertising, they will not be capable to attract new clients. Not having new customers, there’s little they are able to do to make additional cash. While word of mouth might benefit somewhat, it’s not as successful as a advertising and marketing blitz.

Return on Investment for SEO

Although web marketing entails lower cost than executing offline advertising, there are still charges involved. However, you could get a much larger return on your investment because you’re able to much more deeply analyze how well your advertising and marketing is performing. Considering that websites permit users to track where their traffic comes from, it’s easier to identify and cut any online marketing that’s not working. To this end, small companies should not immediately cut their SEO budget when times get tight.

A lot of small organizations may not have even invested in SEO yet, and these enterprises may be asking why they should spend the funds. Nonetheless, those small business owners may not realize just how great a return they are able to get on their SEO. A big return on investment is everything in any recession, and undertaking SEO is rated as one of the top ROI solutions.

By simply selecting specific keywords and phrases, you’re very specifically targeting your audience. While ads in magazines may get plenty of attention, you never truly know if your target audience is viewing the advertising or if it is being seen by somebody who will never purchase your products. SEO, on the other hand, makes certain your web page is getting viewed by those who are searching for what you provide. It brings in more than just quantity; it brings in quality visitors and provides them with information about your web site right away.

Handling SEO yourself or engaging a Professional SEO Firm?

In terms of dealing with SEO, small enterprises have a few options. They can either manage the SEO themselves or they could employ a qualified SEO company. The first option is obviously the most budget-friendly; nevertheless, if you and your employees don’t comprehend the basics of executing SEO, you might end up totally wasting your time and energy. Fortunately, you can learn the essentials of SEO fairly rapidly.

Paying a firm to do SEO, especially if the organization is thorough and entirely redesigns your website from the ground up to be fully optimized, may perhaps be out of your price range. Many small organizations simply can’t afford this. Nonetheless, having a professional in SEO look at your webpages will be valuable. Outsourcing only part of the SEO process can be helpful. For instance, you may prefer to hire a professional SEO copy writer to generate content for your website once you determine the keywords yourself.

To learn how to get your website ranked on the 1st page of the Search Engines (Google, Yahoo, Bing), visit AdVantage SEO to find the best advice on Singapore SEO services for you.

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Advantages of SEO compared to PPC

On February 24, 2010, In SEO, By Adrian Ang

Considering the current rise of pay per click (PPC) advertising services such as Yahoo Search Marketing, Google and Microsoft adCenter, professional search engine optimization (SEO) companies are having to deal more and more with the concern of why their clients need to invest funds on traditional SEO when they could simply spend money on PPC and see instant results in the search engines.

Traditional Search Engine Optimization

First I will define what traditional SEO is. Search engine optimization (SEO) is the process of improving the volume or quality of visitors to a web site from search engines via “natural” or un-paid (“organic” or “algorithmic”) search results as opposed to search engine marketing (SEM) which deals with paid inclusion. In straightforward terms, SEO is the basic activity of making certain a webpage can be located in search engines for specific words and phrases

Pay Per Click

Now I will define what PPC is using Google Adwords as an example. PPC or pay per click is a service in which an advertiser selects specific keywords or phrases and then creates a listing that will show up when someone searches for that phrase. The advertiser selects an amount they are willing to pay for each click on their listing which results in a visit to their site – thus the term “pay per click”. At Google Adwords, you can bid anywhere from $.10 up to $50.00 for each click.

If other advertisers have selected the same keyword or phrase as yours, you then are competing against them for the highest position. Whoever is willing to spend the most shows up first and the others following in order. What PPC has allowed one to do then is to instantly “pay” their way to the top whereas traditional SEO takes a lot of time and effort.

The overriding question then is how beneficial is PPC and should it replace standard search engine optimization techniques?

Pros and Cons of Pay Per Click

First of all you must realize that PPC will never help improve your positioning in the typical search results. PPC listings most always appear in a “Sponsored or Featured” area which is usually at the top or side of the regular search results. While it really is nice to “show up first”, however recent studies by Comscore shows that clicks on paid search results has gone down over time, and is now ~22%. That means 3 out of 4 individuals will trust the results in the natural listing in contrast to the results in the PPC listing, and will click on the organic results – which are attributed to SEO.

Pay per click will not optimize your web page so that it reflects who you are and what you offer. If your web site is poorly optimized before you begin to advertise it with PPC, it will still be poorly optimized afterwards. In addition, the cost per click (CPC) is dependent on the ‘quality score’ of the web page. If it’s not effectively optimized for the search engines utilizing SEO, you will constantly be paying much more for your PPC ads in contrast to your competitors who have integrated SEO with their PPC advertising campaigns.

On the other hand, a well executed SEO plan will enhance your position inside organic search results. You will have a finely tuned website that reflects who you are and what you provide. One specific client in the dry cleaning business was averaging 8% of their new client acquisitions from their website. They utilized a conventional SEO campaign targeting 7 keyword phrases and are now seeing 83% of new client acquisitions come directly from their web page. They have been maintaining this campaign for a period of 6 months now at a cost of only $100 per month, in contrast to the $1000 per month they were previously spending on PPC advertising.

Another downfall to PPC is that when you stop paying for PPC advertising, your listings disappears and so does the traffic they bring. With the recent move by many PPC search engines to raise their minimum bid requirements, the prices for keywords are only going to increase over time as more advertisers join the market, bid higher prices for each keyword and fight for the important #1 position in the paid search listing results. With PPC advertising, it’s a bidding war that favours advertisers with bigger budgets.

In most cases, once you have excellent positioning in the regular search results via SEO, you will continually receive free traffic. It may require some minor adjustments from time to time but all in all brings in constant free site visitors so long as people are searching for your products or services. You will not be held hostage to having to continually throw money at search engines to maintain your listings.

SEO has to be the foundation of your online marketing strategy simply because in the long run, the rewards of SEO will far outweigh anything else you do.

To learn how to get your website ranked on the 1st page of the Search Engines (Google, Yahoo, Bing), visit AdVantage SEO to find the best advice on Search Engine Optimization for you.

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Affiliate Programs Explained

On November 5, 2009, In SEO, By Justin Harrison

You’ve probably heard of affiliate marketing before, although maybe not by that name. It’s also known as a partner, sponsor, or associate marketing. If you’ve never made use of affiliate marketing, but you have a business to run… well, now’s the time to get cracking. You’re missing out on a new breed of marketing that is changing the landscape of business forever.

Affiliate marketing provides incentives to outside entities or affiliates to market your products. It sets up a spiderweb style marketing network where the individual strands of promotion eventually all reach into the center where you, the merchant, sits. With the advent of the net, affiliate marketing has become more effective and easy than ever before. It now requires almost no effort to make use of affiliate marketing or become an affiliate yourself. Even the prospective customers barely have to do anything to be a useful and profitable part of the affiliate marketing system.

With the help of the internet, affiliates can get information on the traffic they influence almost instantly, and get paid in similar lightning speed. With digital means of money transfers, like Paypal, sending money becomes less of a hassle for the merchant as well. In fact, the whole process can be automated, and often is.

With less time and effort required to put in for profit on all sides, there’s almost no reason to not use affiliate marketing if you have a company or product that needs customers. For affiliate, it’s easy money with practically no drawbacks involved. For the merchant, it’s cheap advertising at a trivial expense. Both sides profit, along with the customers who appreciate tasteful affiliate marketing over the more intrusive and obnoxious forms of marketing.

Just as the reputation of affiliate marketing has gone up, similarly the attitude of people has enhanced with respect to affiliate marketing. Affiliate marketing is no more regarded as an inferior method of marketing by the merchants or as a secondary source of income by an affiliate marketer. Both merchants and affiliates regard affiliate marketing as a main source of profits and revenues.

So the question now is what type of affiliate marketing will work best for you? Are all affiliate marketing programs the same? Are the benefits the same? Or are there affiliate marketing programs that work better than the others?

To whet your appetite, here’s a quick glimpse at some of the more popular kinds of affiliate marketing. Pay-Per-Click marketing allows you to pay affiliates for each click a visitor makes to travel from the affiliate to the merchant site. Other means of determining payment, such as when a visitor listens to an ad (called Per-Per-Play) or actually buys your product (known as Pay-Per-Performance), are also available. Choose what works best for you and you can be making money hand over fist in no time flat. Remember, every moment you spend not making the most of your company’s potential visibility is a moment where you just lost a customer. With how easy the net makes it nowadays, you have no excuses.

Justin Harrison is an internationally recognised Internet Marketing Consultant and entrepreneur who has built up multiple 7 figure online business and consults to some of leading online brands including Amazon, BBC, AIG and many others.

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5 Tips For Successfully Marketing Your Business Online

On October 23, 2009, In SEO, By Michael T Cain

A crucial source of information in the modern world, the internet, is also known for developing into a great source of marketing businesses and products, which is meant for a large amount of potential customers. The conventional methods of marketing businesses and products, and the internet, can both be used for the same purpose, however, the fact that the former has only a limited market whereas the latter has a global market, is the difference between the two.

Although a lot of people try to market their business online, not all of them achieve success and secure the wanted market share, while doing so. Not many success stories exist, the main reason for which is not that internet is not a good marketing medium as it actually could be the perfect medium because of its flexibility and versatility.

The actual reason behind the problem of low success rate is that many people are not aware of the art of successfully marketing their business online. Like all types of marketing techniques, online marketing is also an art and needs proper study for high rate of success. However, considering the need of many companies for online marketing, many agencies have started to appear in the markets which help companies market their business online successfully. Some tips for successful online marketing are discussed below:

Probably the most significant technique for online marketing is the use of Search Engine Optimization (SEO). From companies and products to high tech research and development, search engines can be used to search for any sort of information online. Search Engine Optimization makes sure that whenever a relevant search about a company or product is carried out, the name of the search engine optimized website appears among the top most searched results. Therefore, the possibility of the users visiting the website rises.

Google Ads, a smart advertisement facility given by Google, can also be used in order to advertise a business online; it examines the material on a website and shows relevant advertisements on that particular site. Hence, if someone is browsing a website with regards to a specific topic, the chances of him landing on websites listed with Google, having relevant content, are increased using Google Advertisements.

The popularity of a business can also be increased through sponsoring other popular websites. Social networking websites are frequently visited by many people, and they provide an excellent opportunity to market a business easily. Similarly, websites getting a lot of traffic can also be sponsored, and they would show the advertisements of their sponsors; thus, resulting in an increase of their online worth and reputation.

Ideas such as pay per click, blogs and banner advertisements can be used to encourage people to visit a website, hence, resulting in an increase in the number of visitors of that website. Use of email newsletters and forums is a perfect way of successfully advertising a business online.

Another great way to attract internet users to a website is by using link building and anchoring techniques. Several articles and blog posts are used which redirect internet users to the home website, and as the quantity of the content is very large and widespread on the internet, the probability of internet users visiting the home website increases to a great extent.

Michael T Cain is a search engine optimization specialist. You can discuss with him to manage Pay Per Click campaigns. For more information you can visit http://www.biteus.net.

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How To Use Google Ad Words

On October 11, 2009, In SEO, By Toby Jensen
by Toby Jensen

The number one search engine in the world has launched a campaign called Google Ad Words that is made to develop a pay per click advertising strategy and everyone is allowed to participate. Essentially, corporations would advertise with Google, and what Google would do is that they would allow these advertisements to be added to someones website that has signed up and decided to join the platform.

Every page visit to an advertiser’s website linked from your website will credit you with money for the referral. This would be a tremendous way of earning money online even though complications might occur at times. The key to make more money is to base your website around a business that provides high rates through Google Ad Words.

For instance, if you were able to enhance your website to attract more traffic and your website is based on a company that provides 10 cents for every page visit. It would be certain that you would gain big numbers from these referrals.

This can work as well if you are on the business side and planning to achieve good traffic to your website by using this system. All you have to do to be able to find people to advertise your business for you is to sign up with Google Ad Words.

This would be more convenient than providing your own articles since someone will already do it for you. Besides, you do not even have to pay for those advertisements that you did not benefit from.

You will only pay a fee for the traffic that was provided to your site. Security would not be a problem as well from filtering unique traffic for each person that would visit your site. You can also be certain that all the traffic you gain in your Good Ad Word is really looking towards what you are selling since they have exerted effort to visit your ad.

One mistake that many beginners make is that they reach a lot of traffic to their website, but they are unable to convert this traffic into sales. In these situations, the person will still have to pay Google Ad Words for the service, even though they did not make any money from this traffic.

About the Author:
Worth Overdoing is a Google Ad Words Australia company that can enhance your website’s potential through the proper use of this system. You will not have to worry about choosing an Internet Marketing Australia company.There are many companies out there that can help you with Google Ad Words, but none that are as efficient as Worth Overdoing.

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What PPC Can Teach Your About SEO

On October 2, 2009, In SEO, By Michael Fleischner
by Michael Fleischner

The more time spent focusing on Internet marketing, the more commonality I find between different marketing disciplines. Take pay-per-click advertising for example. PPC can be one of the most powerful tools you use to improve the effectiveness of your search engine optimization campaigns.

Just a like a company’s house list, the information they gather from their own PPC campaigns can provide a significant boost to the effectiveness of their search engine optimization efforts. The key is to know what information you’re looking for and how to use it to generate qualified visitors to your website.

Qualified visitors are those that have a higher degree of interest in your products or services and a greater likelihood of purchasing your products. I’ve often seen websites that have reduced their traffic while significantly improving conversion rates. The result is lower costs related to traffic acquisition and higher revenue. With more revenue and less expense, margins reach a new level of success.

Once you’ve done your homework and you know which keywords generate the greatest number of click-through and most importantly conversions, you are then in a position to use PPC to support SEO. More specifically, by finding the converting keywords, you can focus your SEO efforts around those terms that convert. These are the phrases that you want to appear in the number one organic position.

Once you have the answer and know which terms produce the greatest conversions, regardless of ad variation, then you SEO keywords have been determined. You want to generate organic traffic to the same keywords you’re promoting through PPC as long as they are generating your highest conversions.

An example of this might be someone promoting an ebook on how to fix a car. If the highest converting keyword is, car repair, then you should consider car repair as a keyword phrase you must optimize for. Organic traffic to this term will produce targeted web site visitors and conversions for little or no money as you improve your rankings.

Optimizing for the right terms is a great start but won’t close the deal. Once you drive traffic through organic search, your landing page must be relevant and have a strong call to action. Get your search engine optimization campaigns up and running and then consider your landing page strategy. Is your website taking advantage of every visitor? What type of conversion rates are you seeing. SEO is more than just attracting browsers, it’s making sure they convert when they arrive at their destination.

Winning at search engine optimization begins with a winning PPC strategy, data, and a knowledge of what keywords convert for you. Armed with this information, you can influence your search engine campaigns and make sure you’re focused on the phrases that generate the biggest bang for the buck. PPC and SEO really do work together.

About the Author:
Learn about today’s secret weapon for earning a large income with PPC with the Content Bully Review. For additional SEO help learn more with the Instant Article Wizard Review where you’ll discover a great way to build valuable links to ythe website.

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Converting AdWord Traffic into Sales… The Role of the Sales Process in Your Online Business

On September 28, 2009, In SEO, By Greg Cesar
by Greg Cesar

When you sign up for Google AdWords, the only goal you must set your eyes on is converting AdWord traffic into sales.

It is a myth that the more people visit your site, the more sales you’ll have.

Fact: This is not necessarily the case. In fact, many studies of e-commerce sites suggest that a first-time visitor to your site will not buy anything even though 1-in-7 is prepared to make a purchase.

Converting AdWord traffic into sales require an understanding of the sales process occurring online. You can keep your customer acquisitions expenses low and still increase your sales. This requires converting AdWord traffic into sales. Here are five steps on how to do this:

* Marketing – You need to cater to your prospective clients? needs and then attract them to your site using Google AdWords.

* Trust is a Must – Your website that uses Google AdWords campaign needs to talk-the-talk and walk-the-walk so that your visitors feel confident doing business with you. If you do not come across as being credible and trustworthy, then your client will shop elsewhere.

* Navigation – Even if your Google AdWords campaign is successful in driving traffic to your site, you will fail in converting Adword traffic into sales if you have a poorly structured website. The structure of your website should be designed so the visitor can navigate your site with ease and find what they’re looking for.

* Presentation and Motivation – You need to design your web site so it looks pleasing to the eyes of the customers. A well-thought out design will increase your chances in converting Adword traffic into sales.

* Sales Closure – A call-to-action must be placed in your web site to close the sale. This means giving your customers secure options of payment. You also need to provide justification on why your customers should buy from you.

About the Author:
Greg Cesar is a leading Google Adwords expert. He can show you how to profit with Adwords. If you want more traffic to your website then learn Google Adwords and download your free Google Adwords Guide here

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Converting Adword Traffic Into Sales… Appreciating the Role of the Sales Process to Your Success

On September 24, 2009, In SEO, By Greg Cesar
by Greg Cesar

Your aim in using Google Adwords is to convert your website’s visitors into paying customers of the products and services that you are offering.

Myth: The more visitors to your site, the more sales you will generate.

Fact – Not all your visitors are paying customers. E-commerce studies show that first-time visitors will not purchase your products even if1 in 7 visitors are ready to buy a product or avail of a service.

That’s why you have to understand the online sales process and what role it plays in converting Adword traffic into sales. If you want to get more customers without paying too much on internet marketing, then by all means use Google Adwords. Here is a list of what you can do to use Google Adwords effectively in converting Adword traffic into sales:

* Marketing – You need to cater to your prospective clients? needs and then attract them to your site using Google AdWords.

* Trust is a Must – Your web site should be very trustworthy and credible so that customers will feel more confident in availing your product or services. Otherwise, your customers will go elsewhere for a more credible site.

* Navigation – Even if your Google AdWords campaign is successful in driving traffic to your site, you will fail in converting Adword traffic into sales if you have a poorly structured website. The structure of your website should be designed so the visitor can navigate your site with ease and find what they’re looking for.

* Presentation and Motivation – Your website should be presentable to your customers so they are motivated to avail of your products or services. Your site’s aesthetic appeal is a huge factor in converting AdWord traffic into sales.

* Sales Closure – To close a sale, you need to present a call-to-action, easy and secure payment options, and enough details on your products or services so that the visitor can justify their purchase.

About the Author:
Greg Cesar is a leading Google Adwords expert. He can show you how to profit with Adwords. If you want more traffic to your website then learn Google Adwords and download your free Google Adwords Guide here

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The Fundamental Difference Between SEO and SEM

On August 31, 2009, In SEO, By Michael Fleischner

Many individuals new to web marketing have some questions about search engine optimization and search engine marketing. Are they one in the same? How are they different? SEO and SEM have many similarities but are not the same.

First, lets focus on how search engine optimization (SEO) and search marketing (SEM) are similar. Each of these online marketing techniques requires a basic and advanced understanding. SEO requires knowledge of search engine and how to effectively optimize a website or web page. SEM requires knowledge and understanding about online marketing, online advertising, and keyword marketing.

From the outside, both internet marketing methods appear to be very complex. The truth however, is that SEO and SEM are simple to understand. Implementation of best practices is what makes success such a challenge. Search engine optimization is essentially the techniques you use to rank well on major search engines is a direct result of your understanding and application of proven techniques in the area of SEO.

Search engine marketing is the practice of online advertising via major search engines. Even though Google is the largest and most well know, there are literally hundreds of smaller ad networks. Each network functions in much the same way. Advertisers place online ads throughout the network and when a browser clicks, you pay a fee. This is true regardless of conversion.

SEO is different than SEM because it is based on natural or organic search results versus paid results. Search engine optimization techniques can be better defined as on page optimization and off page optimization. On page optimization directs you on how to design your web page in an effort to improve ranking and search ability. Said another way, on page optimization is closely tied to web site design and off page is more associated with factors outside your website itself.

The result is that SEO drives organic traffic. That is to say that after users complete searches on major search engines like Google, the resulting list is based on search engines returning the best result determined by their unique algorithm. When users click on these results you do not pay. Organic search is usually referred to as free traffic.

Search engine marketing is different than SEO because with SEM you pay only when users take a specific action. Unlike traditional advertising you do not pay for an ad to simply appear. Rather, you pay when a browser clicks on your ad. Your advertising costs are related to a number of factors including keyword competitiveness and ad placement.

Doing business online requires a firm knowledge of both search engine optimization as well as search engine marketing Both internet marketing disciplines can support your online success. If you are not currently comfortable with SEO or SEM, begin with some simple research, explore SEO and SEM products, or subscribe to an RSS feed. Doing so can improve your knowledge and expertise in both of these areas.

Are you prepared to experience complete search engine success? Go now to SEO Elite Review for proven SEO methods that get results. Discover my secret for SEM success with myPPC Bully Review. This and other unique content ” articles are available with free reprint rights.

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