Have you ever considered if your website is in the good books of search engines and it is in the exact framework as the search engines expect it to be?
So, you got a new site designed and launched. Now is the time to see if the site looks good from search engines’ viewpoint. We are talking about the major search engines like Google, Yahoo and Bing.Without appropriate listing on these search engines, you are missing boat loads of organic search engine traffic.
A few of you may outsource to search engine companies to work on your SEO campaign. This may be logical given the fact that you do not have any professional acumen of SEO. However, a common sense approach will help you get more out of your site on search engines. The 5 steps given below are more of the common sense tips that can be followed to make your website look friendly to the search engines.
The first thing to do is to ensure that the title of your web page is not set to a meaningless ‘Welcome’ or ‘New Site’ or anything else that conveys little meaning of your business to the search engines. The keywords that you wish to target must be there in the title of your web pages. And this should be one of the essential things that must be done by your website designer to ensure that before the designing project is completed, all the titles across the website are made search engine friendly.
Keep the title length below 65-70 characters and avoid a tendency to spam the search engines by adding as many keywords as you can think of. I will normally keep the title length under 70 and not add more than 3 keywords in the title tag. This gives maximum benefit out of the title tag.
3. Ensure that you have a good description of the page that is added in the Meta Tag Description. I would normally insert a couple of keywords in the description and coin my sentence around those keywords. Remember to ensure that description needs to be under 160 characters for complete impact. Anything above 160 is ignored.
4. Signup for Google Webmasters tool, and validate your site. This is important and adds credibility to your site’s architecture as far as Google is concerned. And the Google Webmaster Tool allows you a lot many privileges that are otherwise unavailable.
5. Lastly, you must have a Sitemap created on your website and add the URL of this sitemap within the Google Webmaster Tool. Sitemaps allow robots to index content in an organized and efficient way. And, having an XML sitemap will help you in assisting the robots while indexing to attain maximum benefits.
In summary, a little effort on your part will make your site look more organized and friendly to the search engines.
A professional seo company can help maintain your website clean and tidy for the search engines, and if you are looking for seo experts who know their stuff then consider visiting us for maximum impact.
