What Is SEO?

On August 4, 2010, In SEO, By Ricky Lim

Hundreds of thousands of results will be displayed on searching for a popular topic on any search engine. In this competitive situation, Search Engine Optimization or SEO enables a company to figure among the top search results for a query relating to a specific word. Figuring at the top of a web search can attract more traffic for your website, resulting in more business, and that is why SEO has gained such popularity in the past few years.

There are two types of SEO – white hat and black hat. Black hat means use of methods, which are mostly frowned upon, for making a site feature in top results. Whereas, white hat SEO works within the framework laid down by the search engines and concentrates on using widely accepted techniques.

To connect a specific web page to a specific keyword, the search engines in the past utilised the Meta data of the page that has been made a part of the code of that page. But, nowadays, a huge proportion of search engines have employed complicated algorithms which assess over two hundred different factors to rank search results.

SEO specialists try to figure out the significance of various elements in the search algorithms and keep in touch with the latest advancements that are brought about by different search engines. Based on these findings, they improve the SEO methods used by their customers so that their websites remain competitive. Some time back, when the search engines depended upon Meta data and the text on the page, this process needed optimizing Meta tags and ensuring a reasonable density with which a keyword appeared on the page.

Although these factors are critical even today, the popularity of the web page is now more significant for the search engines. The popularity of a specific web page is decided by how many other pages link to it. This method is democratic in nature, where each link is similar to a vote for the specific web page. Therefore, SEO these days requires strategic work outside the site such as distributing free content in exchange of links to the website and creating presence on blogs and other interactive mediums online.

You should always keep in mind that SEO is an ongoing and dynamic process. The field is always changing and your strategies have to adapt to those changes. This is what makes using the services of an expert SEO consultant so critical.

Learn more about the available SEO Singapore and SEO trainings. This article, What Is SEO? has free reprint rights.

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How To Do Simple SEO

On July 22, 2010, In SEO, By Michael Arzadon

In today’s search environment where the majority of individuals go online to find products and services, businesses should be grabbing a slice of the major advertising possibilities that could turn profits quickly. This involves trying to learn how to do SEO, implementing website strategies that work, and marketing your site properly so that it’ll be visible to not only the search engine crawlers but to searching consumers as well.

Doing Keyword Research

One of the first things to know if you want to learn how to do SEO is what keywords are and how they can be used. Keyword research is incredibly important in learning search engine optimization and actually carrying out the techniques. This involves taking a look at what some of your competitors are using for their keywords, researching the search volume of the keywords that you want to rank for in the search engines, and positioning those keywords on your website in just the right places.

Search engine optimization is essentially improving the quality of search volume to your website or landing page, and if done correctly with keyword research and marketing, can be a smart strategy to take. To learn how to do SEO correctly and thoroughly will take a bit of effort and time, but the return-on-investment will be well worth your while.

Placing Keywords in Content

Find out how to do SEO by placing keywords correctly in the content of your website. The keywords that you want to rank for should be near the beginning of the text in your website. This will tip off the search engines to what your website is really about. The keywords should also be placed in the Meta tags of the website. Meta tags will help with search engine crawlers, boosting your visibility and relevance with Google, Bing, Yahoo, and other search engines.

A couple of examples of how you can learn how to do SEO right now is by taking the keywords you have and placing them in your Meta tags. Place them in the Title Meta tag of your website, the Description tag, as well as the Keyword tag. Having your keyword in these three prominent spots will help you rank for those keywords over your competitors who may not have them.

You can also learn SEO by providing relevant content, articles, blogs, pictures, and videos on your website. All types of internet media will attract the search engines, which is what you ultimately want to boost search engine page ranks and traffic.

In all, it is not very difficult to learn how to do SEO, but it takes a bit of time on the part of the website owner who wishes to profit from it. By learning how to do proper keyword research, implement those keywords into your website pages and then provide great content for your site, anyone can do SEO and excel at it.

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Search Engine Optimisation Hype Log

On February 20, 2010, In SEO, By David Anttony

There’s a huge amount of hype in the Search engine optimisation industry probably because it is a techno field plus is very competitive so everyone is attempting eyebrow everyone else and get the upper edge.

Being in my antiquated 40’s – hippy 1965 baby to be exact – I have been around the IT industry well before most of the current players were out of diapers. I was there in our computer room when they unveiled the latest hard drive – it looked like a modern day top-loader washer and was the same size! All up it held a ‘breath-taking’ 40 Meg of data. Yes that is right 40 Meg! When we saw the new micro PC’s come out we felt they would never take off (we must have had IBM blood in us!) and the IT journey went on from there.

Today my ‘long teeth’ dip in my beer and my eyeballs roll back in their sockets when I hear some of the hype plastered around the SEO playing field.

Yes Search engine optimization can be specialized but only usually after you got it drastically wrong from the outset – your internet site that is. If you did not engage an Search engine optimization consultant to provide you with the run-down BEFORE you started building then you most definitely wound up with a website punctured with a zillion Search engine optimization holes. These websites can take some fixing without a doubt. Most web creative designers do not know anything with regards to Search engine optimization and what they do know they hardly ever implement because they are not requested to by you! Not appointing a great SEO advisor is like constructing a three storey home without using an architect and engineer and expecting the contractor to get it right – no way.

I encounter a great SEO site once in every 100 web-sites. This is a terrible track record for web-developers. Almost every other single web site is a ship full of holes sinking in the lower zones of page 196 of Google!

So aside from adding some vibrant pros to this piece I suppose I should add some substance. Well here it is – short and simple (well maybe not that short!)

Content is King

Google uses back links a lot right now to judge a web sites popularity. However, it is currently a breeze to generate inbound links of high quality in significant amounts to unbalance the ranking game. Google knows it has to find a way to balance this out. When it does, most people’s ranking will probably come crashing towards the ground overnight.

On the other hand, Google always wants QUALITY content material – the best it can display. Should you have this, then because content is the only reason why we have search engines in the first place, your site will invariably flourish no matter what twists and turns Google puts its search engine algorithms through.

Never ever overlook that content rules within the Search engine optimisation jungle. Forget at your peril.

We fought to get content on customers web sites for so long until we built it into our SEO ranking packages. We now offer a content and back-linking service (SEO.SIMPLE.) that solves this inherent problem. Now our clients get fresh unique content on their web sites weekly and gain ranking results from it seeing it is Search engine optimisation optimised as well.

Your content delivery engines needs to be well tuned

Don’t think that you can merely add content to a internet site and miss out on the platform you might be adding it to. Google wants to ensure that the content is not just the best for the keyword and key phrase requested, but it also delivers the best user experience. So be sure you cross your T’s and dot your Search engine optimization eyes when it comes to ensuring your website delivers the very best experience such as doing these :

Make certain your server is fast – Google not long ago added this one – upgrade today if it takes too long to download your webpages

Be sure ALL images have ALT tags WITH meaningful content material

Make sure every page has a UNIQUE page title relevant to the content of the page

Fix Canonical issues (were http://www.yoursite.com and http://yoursite.com and http://www.yoursite.com/index.php etc all resolve to the same page but have different addresses. Instead they should all redirect to a single page and that page should be used throughout the site in all links. If you are on a UNIX based server this can be fixed quickly usually through the htaccess file)

Make sure there are at the least 300 words of meaningful text on any page – the more the better for Google

Make certain that if you are utilizing a CMS that the URL’s are fixed so only words appear (and preferably keywords) and not funny programming expressions and numbers

Whenever you create a link use a keyword(s) and not the notorious ‘click here’ as the anchor text

If you cannot add content to your internet site (maybe you have a flash site), then at the very least add a weblog attached to your site – this helps a great deal

When you next renew your domain, renew for at least three years – after all longevity exhibits maturity and improves trust

Back links and more back-links

And of course don’t cease back-linking. Right now it’s the powerhouse for Search engine optimization but don’t rely on this for the long term.

So I hope this has helped ‘de-hype’ a few of the SEO materials available and assisted you along the Search engine optimisation highway a little bit further.

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SEO Training Course

On February 16, 2010, In SEO, By Alex James

1. A good understanding of up-to-date SEO methods – as you are aware SEO is such a dynamic and ever changing industry, hence a good company should keep their SEO methods up-to-date. If you come across a training course that simply focuses on link building, keyword density, and creating complex Meta Tags, you should look further because these methods were effective 3-5 years ago, but not today. Currently, the best SEO techniques is anchor text, keyword research, article and directory marketing, use of social media, and building one-way links.

2. SEO success track record – this is one of the obvious things that you should look for, the track record in SEO and SE marketing. A quick way to do this is to conduct a search on Google, say SEO training ‘city’, where the ‘city’ is your locality. If you come across a firm that doesn’t have a high ranking online, you should look somewhere else. When on their website, look for their SEO client testimonials and portfolio, if at all they have one. Find out if the clients are satisfied with their SEO work.

3. Avoid disappointments – if the training course appears to you to be too good to be true, most probably it is. Note that SEO isn’t a one-night affair; it is something that takes time to be able to rise up the ranks in the search engines. Therefore, if the training course you are considering is promising you that it will train you how to rank top 5 almost instantly, think again. SEO entails thorough keyword research to optimize for and then implementing the optimization over an extended period of time to yield positive results.

4. Follow up and support – a typical SEO training course takes around 4 days to complete and unless the theory is applied and revised over and over again, there will be very short-term memory hence has to re-learned. Ensure the training that you sign up for has some telephone or email support. If they do have, ensure you make use of the support, even if it is to ascertain that you are still on the right track as per what you learned.

5. Practical experience – Search Engine Optimization theory training has to be backed up by practical experience where you will be able to immediately apply what you have learned. You should be cautious of training courses that will give you days on end lectures with no hand-on experience.

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Tips To Enhance WordPress Search Engine Optimisation

On January 23, 2010, In SEO, By David Anttony

Wordpress out of the box allows standard management of the fundamental SEO meta data. To expand the functionality we add our own super-charged version of the All-In-One-SEO Pack. The SEO pack makes it simple to change the page title and page meta description.

The All-In-One-SEO Pack is a great WordPress plugin that finishes off the SEO aspects for WordPress. For some reason WordPress still has not got the SEO fixed out of the box.

The All-In-One-SEO Pack provides for you to change the most important page components – page title and page description. It also allows you to change the page keywords, but as we all know, search engines no longer take note of these because they have been spammed too much in the past. Google finished using the keywords for page ranking in the early 2000’s.

Page Title HTML tags

This is the No1 SEO element to control. Always make sure that you manipulate the page title. The page title appears in the browser window at the very top of the screen. Search engines use this in the listings and display it in their search results.

) between the words.

The page title is the MOST significant SEO page element because it is like the title of a book. And just like a book title, if it is good it will be more appealing to readers.

If your page needs to extend to cover 2 or 3 keywords we have found that you can still get good rankings from adding multiple keywords to the title. But do remember that the closer the page title is to the keyword you want to rank for the better.

If you are a larger branded company you will likely want to add your company or brand name into the page title considering this is exposed on Google. Keep it short and simple though. Do not add your brand statement just your brand or company name.

Page Descriptions Meta Tags

This element is NOT used by search engines for ranking purposes. Nevertheless, virtually all search engines will employ this in their search results so it is important. Google does not use the description all the time but we find that it uses it about 80-90% of the time. The rest of the time it will pick up the first piece of text on the page.

By having a good description it will increase your click through rates because the text will be more magnetic to people. Ensure that you use a maximum of 156 characters. If you use any more characters Google will truncate the rest. If you can keep your descriptions to–0 characters or less this is even better seeing Google sometimes adds a date to the opening of the description which is part of the 156 characters it displays.

SEO Meta data shown on Google listing

Changing the meta data and page title

At the bottom of every page and post you will find the meta tags plugin details. Update the details appropriately. Note: If you can only use see the title for the plugin and no details, just click the title and the section will expand.

SEO Magic Webs SEO Pack

http://www.seo-magic-webs.com/wp-content/uploads/2009/10/seo-services-SEO-pack-settings1.jpg

Discover more SEO tips and tricks at www.SEO-Magic-Webs.com. For the latest SEO Training details visit us today. You can use this article on your website but please use a unique version and retain this footer. Grab a totally unique version of this article from the Uber Article Directory

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Forget About All But The Description Meta Tag

On January 21, 2010, In SEO, By David Anttony

Many say that meta tags have no influence on your placing with the search engines. Well that is almost true except for one ” the description meta tag. Almost all search engines (including Google) do not in reality take it into account for ranking purposes ” yet ” many use it in their search results.

The content of the description tag is used more often than not by Google when it displays the results pages for a keyword. It uses only the first 156 characters though so make sure if you are using it to check the length of the text. If you do not check the length your text will be truncated and it will look funny.

Microsoft Word has a great tool that will allow you to check the text length very quickly. This tool is visible on the status bar at the bottom of the page. To use it choose the text you want to control the length and then double click on the word count statistics box.

The meta tags should appear in the head section of the page between the head tags.

Google is a little rogue when it comes to using or not using the meta description tag. When it does use it you can have full control of what is displayed to possible visitors but it will often vary what it uses at will with sometimes it just plucking a piece of text from your page.

To ensure you have more control over what Google picks out as the text in the search results as well as setting the description tag carefully also make sure that the first 156 characters of text on your page says what you would like to see in Google.

If you have a flash site or just use images with a little text, you have a problem! We have seen Google pick up the alt text from an image and display this when it didn’t choose to use our description tag. This will tell you to ALWAYS have some text on your page even if it is only 156 carefully chosen characters (including spaces).

Learn more about the available SEO Singapore and SEO Trainings. You are welcome to reprint this article – but get your own unique content version here.

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Learn SEO: Preliminary Techniques On SEO the Art of Search Optimization

On January 19, 2010, In SEO, By Greg Foreman

Search engine optimization, or better know in the Net community as SEO, is extremely important to the visibility of any website. There are a huge number of methods to realize the best search engine optimized internet site. Here, we’ll cover the fundamentals of how to learn SEO that may help you on your road to getting to the apex of the search engine results page.

Offer a road map of your web site, and search engines will follow it. Called the ’sitemap’, these very easy pages have links to each page on a site and serves one vital purpose – to get your sub pages crawled, and into a search web site’s index. Its content is made of supposed records.

A tip with sitemaps is to only mention files and directories that you do not need to be indexed. All of the files will be indexed typically if they’re linked on your internet site. Having a correct robots.txt file gives your pages the rankings they merit. If search engines know what to do with them, then they can give them good ranking.

Now, when you submit your site to related classes in your industry you get that additional link factor, quality. Links from these classes can have a positive result on the search internet site rankings of your website.

Coming up with articles about your net site is another technique to get new content. This will help you to get good positioning on search engines and quality backlinks too. Always keep your articles as academic as practical. They will in turn offer them to others.

Here, just make sure that you often have a link back to your net site so all sites who publish your article will mechanically link to you. Learn this and you will learn SEO. Ensure that you have got a copyright notice exclaiming the article is free to re-publish.

With this system, become an authority in your field. Visit topical forums and blogs related to your site or niche. Only join forum and blogs that have relevancy to your industry.

What to do at these forums and blogs is to put your URL into the signature of your posts. Being the authority is just knowing your industry, and giving folk the data they have to trust you and your website. Practice makes perfect, so do these simple things in your link building plan and you’ll learn SEO and master it before you know.

Increased information on how to learn SEO the right way and Search Engine Optimizing concepts to incline your search engine rankings and visibility with simple free SEO training advise.

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One Seo Tip

On January 13, 2010, In SEO, By David Anttony

There are two types of SEO, onsite and offsite. Onsite involves optimizing your website to make it search engine friendly. By changing your local site and adding special SEO components you can attract better results, and sometimes great results from search engines like Google.

You can get excellent results with just onsite optimization on its own but the results tend to be unstable and not effective long-term. To get top results you will need to do a lot off offsite optimization as well.

Top onsite SEO tip: change the page title

Believe it or not the changing the page title is one of the most powerful onsite optimization techniques you can do. The page title is what appears at the top of a web browser on the left hand side. Visitors to your website will not ordinarily take much notice of your page title because it is not shown on your page. However, search engines take a lot of notice of the page title.

If you have never seen what a <title?</title? tag looks like within an HTML page then simple open up the page source and take a look at the top of the page. To view the page souce, the easiest way is to right click on the page and select view source.

You will find the page title inside the <title?</title? tags usually within the first few lines of the HTML code. This is an instance of an HTML title tag : <title?This is my page title</title?.

Search engines take a lot of notice of the page title because it is like the title of a book, it tells you what the book is about. If the title is clear and concise it tells search engines exactly what the page is about then you can rank high for some of your chosen keywords.

The trick is to make the page title 100% of your keyword or as close to that as possible. The more extra words, other than your keyword(s), that you have, will dilute the strength. Focus is everything in the world of SEO.

For example, avoid doing this: <title?Earth Worms in the Middle East</title? when your keyword is earth worms. Alternatively simply use: <title?Earth Worms</title?.

If you have multiple keywords only use two or 3 maximum or again the focus is diluted. If you are using multiple keywords then do it like this: <title?Earth worms | Middle East</title? – never use filler words like ‘in’ and ‘the’.

Learn more about the available SEO Singapore and SEO Trainings. You can get a unique content version of this article from the Uber Article Directory.

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Gains Of Using SEO

On January 8, 2010, In SEO, By Joseph Phang

No other technique of popularizing a website turns out to be as effective as SEO or Search Engine Optimization, which is used by a lot of companies to successfully boost online sales from their goods or services. This technique comes with several advantages, and its role in enhancing online sales will be acknowledged by any seasoned SEO consultant, which is why you must have a well thought of SEO plan to succeed in online ventures.

SEO entails several onsite and offsite techniques to ensure that your website receives a high ranking for specific keywords on popular search engines. This means that SEO has a very extensive reach, as most users who use the internet also use search engines to search for information.

Conventional marketing techniques have local impact, on the other hand global marketing is an expensive extravaganza that small or medium-sized firms can’t afford. But a search engine optimized website can become an excellent platform that will allow you to advertise on an international level without having to incur huge expenditure.

SEO enables you to successfully go for low budget promotion contrary to traditional advertising where the average expenditure on acquiring each customer is pretty high. Moreover, in this technique, the use of company websites as online stores that enable both promotion and selling is encouraged, which means you are spared the effort and responsibility of setting up an expensive offline retail outlet to exhibit and sell your goods.

It has also been seen that SEO has a greater conversion rate with the consumers for several kinds of companies than most other techniques. The reason is that potential customers who come to your website because of your SEO efforts were in a high probability already searching for something similar to what you offer, which means that they will be ready to give your goods or services serious consideration. In addition, this method does not use loud promotions or publicity stunts to draw attention, which makes it more reliable to prospective customers and that in turn helps generate better sales for your products or services.

Another benefit of using SEO methods is that you will be able to find out which keywords are most popular among the prospective customers. This will give you a fair idea about the choices of the consumers, which will help you in successful product positioning and in opting for improved SEO methods.

While using SEO to enhance traffic to your website is an art that is mastered with experience, several firms offer specialized SEO services to all kinds of businesses. If you select a good SEO consultant, you can be quite sure that your organization’s online presence will be a success.

Learn more about the available SEO Singapore and SEO Trainings. Click here to get your own unique version of this article with free reprint rights.

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Getting The Full SEO Benefits From A Blog

On December 22, 2009, In SEO, By David Anttony

WordPress is one of the world’s leading and most widely used blogging package. When it comes to SEO it is one of the best programs that you can use.

This is part of a series of tip articles just about using WordPress for leveraging on Search Engine Optimisation.

Tip: Make sure the blog is on YOUR site

We are often asked

If you are doing blogging for Search Engine Optimisation purposes compared to gaining traffic purposes, then you can ONLY locate your blog in one place and one place only – On your site!

Do not even think about using a sub-web such as http://www.blog.myhotsite.com. Why would you use a sub web anyhow unless if you want a cool blog URL.

Sub webs are part of your website but they are unclear from an SEO position. If you want to have the blog content 100% linked up with your website then make sure it is off a sub folder and NOT a sub web for example : http://www.myhappysite.com/blog.

Placing your blog on a sub web will not give you the same SEO advantage as having them as a sub-folder on your website. Sub webs may be treated different by different search engines – the result outcome will be unclear.

If your blog is currently hosted on blogger.com or wordpress.com then you should consider to move it as soon as feasible if you want to raise your SEO position.

If you have some existing rankings for keywords on Google and Yahoo then you do need to be warned – adding a lot of new content may affect your ranking negativily at first.

We have had clients who had great ranking have their ranking drop through the floor when we added a large blog. Adding a hit of new content ‘dilutes’ your current site content if the new content is NOT Search Engine Optimization optimized for the keywords that you want to rank for. Search Engine Optimize the content before making it live to avoid this dilution process. Taking the time to do this BEFORE you add it to your site will make a big difference to your existing ranking position.

Find out more about the available SEO Singapore and SEO Trainings. Don’t reprint this exact article. Instead, reprint a free unique content version of this same article.

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