Many marketers get so caught up in the stampede for traffic that they spend all their time building links. They have failed to remember that the on page factors are vital in SEO.
These are quite simple for you to do and are something that should be fundamental when you create a new site. An ideal SEO friendly piece of software is Wordpress.
Firstly, make sure you have set a title tag. This needs to be 64 characters in length. Any longer and it will be truncated and this will look very funny in the search engine listings.
The title tag needs to advise people what your site is about in such a way to entice them in to your site. It really should include a keyword that is specific for the page the title tag is on. Each and every page on your website should have its own unique title tag. Every page needs to have its own title tag.
Your meta keywords and meta description tags are also important. These notify the search engine robots about the content of your site. These are not overly relevant to the search engines because most of them analyze your site to determine what it is about.
If you have Adsense ads on your site, your meta tags help determine the relevancy of adverts being displayed.
The meta description is useful because it appears in the search engine rankings. In this 150 characters you have to get people to click on your website. You must be concise and enticing in the same sentence.
These both should be different for each page in your site.
Any images on your website have what are called as ALT tags. These tags provide an alternative description for the visually impaired. These are noticed by the search engines and can get your images ranking well. Do not attach the same keyword to more than two or 3 ALT tags and add the word image, picture or graphic after the keyword. This also notifies the search engines your website is relevant for the keywords.
Including your keyword in the header 1 or H1 tag on your page is also helpful. .
Your site will rank well if you use your keyword and related keywords in the body of each page.
Just do not try and squeeze too many keywords on to a single page as you can get yourself dropped by the search engines.
By performing some simple on page SEO optimization you can gain the advantage in the search engines. This could give you the advantage over your competition because not all marketers do any on page SEO
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