There is no doubt about it, the internet is better than the old-school ads that lawyers used to use like yellow books, newspapers & even tv in some areas. The internet is by far the best place for clever Attorney Marketing experts to get the internet clients over other lawyers in their backyard. Good news – if you haven’t started marketing your law firm on the web yet, you haven’t lost too much ground, and can still make money. Here are strong suggestions to get you new clients from the internet:
1. Don’t Wait Any Longer – SEO Now. Start to SEO your website. You are invisible to people looking specifically for you every day. There are truly thousands of searches every month by someone looking for a DUI Attorney (or what you practice) in San Diego (or your city). Bottom line, you need to be found on the search engines, ideally the first page. That is what SEO does for you. If done well, SEO will get you on the top for the most-searched phrases internet users are typing in to find a lawyer.
2. Don’t Try This At Home – Yes, there are many tagging changes you can do to help yourself, but there is only so much changing of your important tags like title/description/keyword, improving your headings, bolding your text and other simple SEO techniques you can do yourself. Why do people hire you? Because you’re an expert. Whatever money you spend on a good SEO Consultant for Law Firms is money well spent. But do your homework. Don’t just hire someone who is good at getting florist sites on Google. Make sure they are good at optimizing law firm sites, as lawyer sites are very competitive and difficult to get on page one.
3. Create an Impressive Web Site – Think like a Lawyer Marketing Professional. Don’t get a low-quality website here. You are competing with other lawyers who know the value of the internet. Think of your site as a something to bring you clients. The true purpose of your attorney marketing is to get them to contact you. And don’t just focus on the people who are looking for you on Bing and don’t know who you are yet, but make sure you keep the ones who are handed to you!
Do the people you’re looking to hire have an optimized site? Go to Google and type in Attorney Marketing, or Lawyer SEO. If their own web site shows up for those highly-searched lawyer marketing terms, then they probably have the ability to get your web site ranked high too. Depending on your city and practice area, (some like Criminal are more competitive than others) you could expect to pay thousands of dollars a month or more for a good SEO professional. If all those searchers are looking for you, would you get at least 1 to 2 clients a month? What would you make from cases like that?
Lets say someone gets referred to you, where are they going to go to look YOU up? Absolutely! The web! So when they type your name into Bing, be certain that what they see is top quality. The last thing you want is for someone to be so unimpressed with your site that once they find you, they go back to Google and retain a different lawyer.
Expand your case load thanks to the internet. If you want to excel at attorney marketing, use these tips and start taking advantage of the power of the internet. Good luck, share your ideas with us! I will be happy to help!
