What kind of thing can you put on your page to instantly put you on the top of Google just because you have it on your page? Nothing. Would you believe though that there are marketers out there who would like to lead you to believe there are such factors. Nothing you can do on your page will move you right to the top, but there are some things that can affect your rankings, slightly.
I wait until the very last thing I do before I start messing with my on page factors. I usually have success getting in the top 10 with any page I design simply by the on page factors. It isn’t until then that I start to really mess with my on page factors to try to get myself moved up in the search engines. I like to work on those once I am in stiff competition with about 10 sites.
There are three factors that I make sure I have before I start working on off page optimization so I can get to the top 10. Once I am there then I play with on page factors to try to get to the top of the engines. The first thing I do is put my keywords in the title, meta keywords tag, meta description tag and then through my body text.
Now it is time to go work on your optimization off of your site. See this is where you want to build all the links to your website and get yourself into the rankings where you can start testing things. Then you test things like H1 tags, bold text, link text and so on. Once you are able to see where you are you can test one thing at a time to see if it has any type of impact.
Your goal is each time you hit a position you want to try to move up one position. The way you do that is by doing something better than the guy above you. It may just be more links or it may be adding a tag or some keywords to your body text. Work on off page optimization until you get to that position where you can start testing to move your site up.
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